Loewe Unveils New Men’s Collection, Eye/LOEWE/Nature

NATURE BOYS — Loewe has launched a permanent extension to its men’s collection cleverly called Eye/LOEWE/Nature, a pun on the outdoorsy essence of the line and its focus on sustainable aspects.
The collection is comprised of accessories made in Japan, including a satchel, a tote and backpack styles, as well as parkas constructed from technical material, sweaters made from partly recycled cotton fibers, cargo shorts, trousers and shirts in the clothing categories. Prices start from $ 265 for swim briefs to $ 1,290 for a backpack and $ 1,650 for the long parka.
The collection is available now at the pop-up at 52 Brewer Street until Feb. 4 and in selected Loewe stores and loewe.com from Jan. 10. Additionally, Loewe will donate 15 euros (about $ 17 at current exchange rates) to help fight plastic pollution.
“The reality of [sustainability issues] kicked in when I was watching a program about how most of Europe gets a lot of food from Spain and, obviously, a lot of plastic packaging gets put into the ground as waste. And I thought, what can we do?” Loewe creative director Jonathan Anderson told WWD at the launch party for a pop-up store for the collection on Brewer Street in Soho, London, a savvy location

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