Dilara Findikoglu Swaps Fashion Week for Halloween

EXPLORING CONFLICT: Dilara Findikoglu, the Turkish-born, London-based designer, has built a reputation as a rule breaker ever since she staged a guerrilla fashion show outside Central Saint Martins three years ago.
She has now been rethinking the fashion calendar and quit the London Fashion Week schedule this September to present her spring 2019 collection in time for Halloween, in an 18th-century Georgian home in East London filled with dark wood furniture, grand chandeliers and an array of paraphernalia dating back 300 years.
“It’s important for a young designer to try to experience new things. If you follow what everyone else is doing, there is no point in trying to be a young innovative designer,” said Findikoglu. “That’s the main reason why I wanted to present in a different time, in my own time. Maybe it will open a new way for other young designers where we don’t get lost between the stress and crazy pace of fashion week. Right now it’s my time, my day and I could present the way I wanted.”
She pointed to the importance of people coming and spending time in the venue, to discover her world and the intricacy of her clothes: “If this was fashion week, people

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Luisa Via Roma, Dilara Findikoglu Mark Launch of Capsule Collection in London

DILARA’S PROPAGANDA: Luisa Via Roma’s Andrea Panconesi headed to London Thursday night to mark the launch of an exclusive capsule with the emerging designer Dilara Findikoglu.
The Florence-based retailer fully embraced Findikoglu’s rebellious spirit for the evening, hosting a dinner in a grand room at East London’s Masonic Hall, complete with rock music and withered roses scattered on the dinner table.
SEE ALSO: Dilara Findikoglu on Fashion, Politics and Central Saint Martins >>
“We’ve always supported young designers since Day One, and Dilara presents the new generation, a very specific part of the young generation,” said Panconesi, chief executive officer at Luisa Via Roma.
The launch of the capsule, which currently consists of a red tracksuit set, will be followed by other products in the future. It is part of a new initiative by the Italian retailer called LVR Editions that kicked off on June 16.

Andrea Panconesi and Petite Meller 
Courtesy Photo

SEE ALSO: LuisaViaRoma to Launch LVR Editions >>
Each month, a different co-branded product will be on sale in a dedicated section of luisaviaroma.com. Sergio Rossi, Dolce & Gabbana and Superga are among the brands set to participate in the project.
“Luisa Via Roma [is] one of my biggest stockists. They ordered so much of the last collection,”

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