Frankies Bikinis, the Los Angeles-based contemporary swimwear line founded five years ago by then-18-year-old Malibu native Frankie Aiello, is branching out into ready-to-wear. The collection, dubbed Aiello, will debut alongside Frankies Bikinis’ resort 2019 collection during a runway show in L.A. on June 21.
Aiello, now 23, said she chose to forgo showing at Miami Swim Week, which she has done for the past four years. “I feel like at this point I could show in Miami with my eyes closed. Now was the time to bring it back to my hometown and do something different,” she said. (Another 18-year-old designer, Gianna Caruso of Gigi G, will make her Miami Swim runway debut this year.) Frankies Bikinis sells in 200 retail doors worldwide including Kith, Selfridges, Diane’s Beachwear and Revolve.com, and Aiello will sell primarily on the Frankies’ e-commerce site.
Two Polaroids from the upcoming Frankies Bikinis RTW collection, which will debut during the resort 2019 runway show in L.A. on June 21.
The designer believes there are few rules to follow in fashion anymore, which is also the idea behind her rtw collection. “I cringe when I hear the words ‘beach cover-up.’ We wanted to detach ourselves from that and create