Frescobol Carioca to Open First Standalone Pop-Up

Frescobol Carioca is testing the retail waters in the U.S.
The high-end Brazilian swimwear and casual sportswear label will open its first brick-and-mortar pop-up, a Summer Cabana, in Greenwich Village on May 20. The 600-square-foot shop at 400 Bleecker Street will be open through mid-August but may extend its stay if successful, according to cofounder Harry Brantly.
“We’re trying to be a premium luxury resortwear brand and that’s hard to do without an outpost in the U.S.,” he said. Brantly said the company did a comprehensive analysis of its business and saw that nearly 40 percent of its sales come from the U.S., “and the vast bulk of that is in New York.”
Although the sales are scattered throughout Manhattan, Brooklyn and other areas, the brand will start its retail experiment on Bleecker Street. “We’ve always loved the area and aspired to have a shop there,” he said.
He said if the pop-up is successful “we’ll go to the landlord with cap in hand” and extend the lease. “That’s the way retail is at the moment, and we’re keen to maintain our flexibility.” The brand is also considering pop-ups in Miami and Los Angeles.
In the States, Frescobol Carioca is also carried in Bergdorf Goodman,

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Frescobol Carioca, Paulo Mariotti Cook Up a Summer Capsule

THE RIO LIFE: Frescobol Carioca, the luxury swimwear brand inspired by the vibrance of Rio de Janeiro, is launching a summer 2018 capsule collection with help from the Brazilian illustrator and journalist Paulo Mariotti.
“It was a perfect match,” Mariotti said during the launch of the collection in London on Wednesday. “I presented a series of drawings I did over the years, about Rio and Brazil, drawings I did for myself. Eventually, the designer at Frescobol Carioca approached me, showed me the Carioca Post, and said that we needed to do something together.”
Launching later this month, the capsule collection will feature two styles each of the Frescobol Carioca tailored and sports swim shorts, each printed with either scenes of beach life or sky-scraping architecture. Two printed T-shirts that feature illustrations of the Ipanema and Arpoador beaches also form part of this capsule.
“I did these scenes specially because it’s a brand that’s related to the sea, surfers, the beach and these are images that are very iconic,” Mariotti added.
The use of tonal blues and whites link to Rio’s mosaic works, a major point of inspiration that the brand and the illustrator shared while working on the collection, and as a result the prints reflect

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