Takashi Murakami, Virgil Abloh and ‘America Too’ at Gagosian Beverly Hills

The line was half a block long, not an unusual occurrence at Gagosian Beverly Hills, but certainly one that hasn’t happened since its Oscar Week opening featuring Damien Hirst back in February. Wednesday night’s opening of “America Too,” the third collaboration between Takashi Murakami and Virgil Abloh, drew a small army of fans, most of them young and several of them famous.
Travis Scott, Kourtney Kardashian, Usher, Kid Cudi, Orlando Bloom and Luka Sabbat were spotted in the crowd, which was sizable inside, though nothing compared with the orderly throng outside. They were let in a handful at a time, making it possible for as many fans to take in the event as possible.
Many of the artworks themselves, in a variety of media, were also oversize, including the giant “Material Too,” a take on the American flag, that hung in the center of the North Gallery. It was probably also the biggest number of iPhones seen at an art opening, as young fans excitedly Instagrammed themselves in front of the colorful works, including Murakami’s iconic rainbow flower, onto which the signature arrows of Abloh’s Off-White label were overlaid, or “Arrows and Flower Neon Sign” and a rotating piece that blinked like

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Kanye West, Tom Ford at Damien Hirst’s Gagosian Beverly Hills Show

The art world knows how to capitalize on a cultural moment like any other glamour industry. Hence, Larry Gagosian’s Thursday-night-before-the-Oscars show openings at Gagosian Beverly Hills have been a fixture on the Academy Awards party circuit for decades. The coveted slot is usually reserved for mega-stature modern artists such as Julian Schnabel and Jeff Koons. This year, the honor went to Damien Hirst, who presented his latest series, “The Veil Paintings,” after a six-year absence from Los Angeles.

Damien Hirst 
Billy Farrell & Owen Kolasinski/

The event brought out art fans of the bold-faced name variety, many of whom are also designers, including Kanye West, Tom Ford, Calvin Klein, Diane von Furstenberg, Ronald Burkle, Michael Chow, Michael Govan, Olafur Eliasson, Jeffrey Deitch, Maurice Marciano and more. Karlie Kloss, Dasha Zhukova, Lisa Eisner, Anthony Kiedis, Flea, Billy Idol, China Chow, Bill and Maria Bell, Brian Grazer, Lubov Azria, Jimmy Iovine and Liberty Ross, David Furnish and David Gersh were also in the crowd.

Diane von Furstenberg and Barry Diller 
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And it was indeed a crowd. The narrow doorway to the gallery is always crowded, but the Hirst show in particular drew the most massive mob yet, with a line stretching over a block

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