Calvin Klein to Shutter Flagship, Trim Staff, With ‘Go-Forward’ Plan

Calvin Klein Inc. is to shutter its Manhattan flagship in the wake of Raf Simons’ departure as chief creative officer and amid a changing fashion and retail landscape.
Steve Shiffman, chief executive officer of Calvin Klein Inc., a wholly owned subsidiary of PVH Corp., revealed the closure among several strategic changes to the brand and organization. It was learned that approximately 100 employees were let go at the company across the entire business.
The brand’s three key initiatives include relaunching Calvin Klein 205W39NYC under a new name, design approach and creative direction. The new name is still under wraps.
The new business will focus on connecting directly to all the other Calvin Klein brands and amplifying each category with its product mix and aspirational experiences. The company plans to close its historic flagship store at 654 Madison Avenue this spring. It couldn’t be learned if another PVH or Calvin Klein brand would be taking over the lease.
The flagship, which was reimagined under Simons features a floor-to-ceiling installation by artist Sterling Ruby, had showcased the 205W39NYC collection. Ruby had transformed the decor from its minimal design by John Pawson to a maximal design featuring an overwhelming wash of bright yellow painted walls.
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