Former head of global apparel at Nike, Mindy Grossman, has spoken out about the backlash against the brand’s new plus-size mannequin.
Last week, Nike introduced a plus-size mannequin at its Oxford Street store in London, leading to mixed responses from the public. While many applauded Nike for its step toward inclusivity and body positivity, the praises were overshadowed by a select few declaring the mannequin promotes obesity. Specifically, a Telegraph article on June 9 from journalist Tanya Gold, who states the mannequin is “immense, gargantuan, vast” and “heaves with fat.”
Not sure why @Telegraph thought this would go down well on the most millennial/Gen-Z-focused platform out there (Snapchat), but this article is truly horrifying. Describing this @Nike mannequin as “vast, immense, gargantuan” and “heav[ing] with fat” is frankly insane. pic.twitter.com/UAVcQ59tha
— Martha Moore (@marthajosephine) June 9, 2019
OMFG!!! Nike for the slay!!! This Mannequin is stacked! 🥰🥰🥰 pic.twitter.com/NkYxOp7WGS
— 💙🕊2ru_DeZire🕊💙 (@2ru_Mo2vation) June 7, 2019
Grossman, who is now the chief executive officer of WW International — formerly known as Weight Watchers — responded to the backlash in a LinkedIn post from Tuesday, stating: “[I’m] angry because of those who are so misguided to say that having larger mannequins are contributing to obesity — seriously? — and