NEW ROMANTIC: The handbag market has been bursting with newness in the contemporary space as of late, with accessibly priced labels cropping up one after the other and grasping for the attention of the Instagram generation.
But there’s still space for a slower, more luxurious approach, according to Taiwanese designer Grace Han, who debuted her eponymous label this month with a focus on craftsmanship and the in-store experience.
The label launched to the market with the opening of a London flagship boutique in Knightsbridge’s Beauchamp place, a stone’s throw away from Harrods.
The aim was to introduce itself to the market in an environment that reflects the new label’s ethos and allows Han to have full control of the experience.
“I wanted to create a warm environment that feels almost like a home when you come in. It’s key to create this type of atmosphere and show the journey of the brand — it was a process that took place over eight years,” said Han, who spent the last few years training and working with artisans in Taiwan to develop and perfect the brand’s now-signature leather pleating technique.
Inside the new Grace Han store
“We treat every bag like artwork,” she added.
Inside the store —