If You Hype It, Will They Come?

The website that helped drive demand for streetwear is going IRL with a festival called, you guessed it, Hypefest.
NYT > Fashion & Style

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Kenneth Cole Productions, Inc.

Amid Men’s Wear Hype, Thoughtful Basics Are Making Noise, Too

It’s all about simplicity.
At a time when streetwear is dominating the conversation in the world of men’s fashion, there are a number of brands that are quietly building sizable businesses selling updated basics to guys who don’t live and die for the latest Supreme drop or Virgil Abloh sneaker collaboration.
Brands such as Buck Mason, Everlane, Goodlife and Huckberry are making inroads selling these items, which could be labeled “everyday casualwear” or “essentials.”
In years past, their customers probably bought their chinos, T-shirts and hoodies in department stores or specialty retailers such as Gap or Banana Republic. But today, they’re increasingly seeking out other options and spending their money on brands they feel better address their needs.
“They offer simple solutions,” said Wendy Liebmann, chief executive officer of WSL, a global strategy consultancy. “When you look at all the new businesses that are cropping up, they address the fundamental issue in the industry, which is that men are looking for something reasonable to wear that is comfortable and stylish.”
Liebmann believes the “increased lack of service” at department and large specialty stores, coupled with the “enormous” assortment offered “without curation,” is what is driving men to indie brands that are trend-right but not overwhelming.

Follow WWD on Twitter or become a fan on Facebook.

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WWDWWD
Florsheim

Amid Men’s Wear Hype, Thoughtful Basics Are Making Noise, Too

It’s all about simplicity.
At a time when streetwear is dominating the conversation in the world of men’s fashion, there are a number of brands that are quietly building sizable businesses selling updated basics to guys who don’t live and die for the latest Supreme drop or Virgil Abloh sneaker collaboration.
Brands such as Buck Mason, Everlane, Goodlife and Huckberry are making inroads selling these items, which could be labeled “everyday casualwear” or “essentials.”
In years past, their customers probably bought their chinos, T-shirts and hoodies in department stores or specialty retailers such as Gap or Banana Republic. But today, they’re increasingly seeking out other options and spending their money on brands they feel better address their needs.
“They offer simple solutions,” said Wendy Liebmann, chief executive officer of WSL, a global strategy consultancy. “When you look at all the new businesses that are cropping up, they address the fundamental issue in the industry, which is that men are looking for something reasonable to wear that is comfortable and stylish.”
Liebmann believes the “increased lack of service” at department and large specialty stores, coupled with the “enormous” assortment offered “without curation,” is what is driving men to indie brands that are trend-right but not overwhelming.

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Florsheim

Believe the hype: Harper vs. Machado will be wild

Bryce Harper is on pace to hit 50 home runs. Manny Machado is fulfilling all of his potential. The build-up to the greatest free agent frenzy since LeBron to Miami is taking shape.

on Yahoo! Sports – News, Scores, Standings, Rumors, Fantasy Games

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The Hype Is Real for Beyonce's Coachella Performance

The super-popular music festival is around the corner with Queen Bey as the most-anticipated headliner! "Live From E!" talks Coachella 2018!
E! Online Videos

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‘Black Panther’ Brings Hope, Hype and Pride

For African-American viewers around the country, the Marvel movie represents an overdue communal moment.
NYT > Arts

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Orbitz Worldwide Inc

Houston quick to hype Paul-Harden combo (Yahoo Sports)

Rockets GM thinks Chris Paul, James Harden are smartest, most complementary teammates ever

It took GM Daryl Morey all of 20 seconds during Chris Paul’s introductory news conference to hype his pairing with MVP runner-up James Harden.



Yahoo Sports – Top News

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Gilmore Girls’ Final Four Words Finally Revealed in A Year in the Life: Did They Live Up to the Hype?

Gilmore Girls Key ArtOne of TV’s biggest mysteries has officially been solved.
Ever since Gilmore Girls creator Amy Sherman-Palladino revealed she knew the final four words she wanted to end the show…

E! Online (US) – TV News

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Beyond: Did Mass Effect 3 Derail Andromeda’s Hype Train?

This week, join Max “Arch Deluxe” ScovilleBrian “Spicy McChicken” AltanoAndrew “Happy Meal” Goldfarb, and special guest Terri “The McFlurry” Schwartz as we talk about how little we know about Mass Effect Andromeda and what the hype forecast looks like, The Division’s upcoming survival mode expansion, and Capcom’s lowered expectations for Resident Evil 7: Biohazard.

Continue reading…

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GameStop, Inc.

Huber Hype Spoilers Destroy the Magic

Huber Hype - Spoilers Destroy the Magic - YT Thumb

The internet proves a dangerous place once again as blatant Star Wars spoilers kill the hype.
GameTrailers.com Videos Hub

Hype Portable Stereo Bluetooth Speaker – Red – $14.99 after coupon


Save 6.00 with coupon code LUL159880 at checkout. Normally 20.99 before coupon.
Now 14.99 after coupon.
Offer ends Aug 26 2015 12:00AM
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Huber Hype Bring Attitude Back to Wrestling

Huber Hype - Bring Attitude Back to Wrestling - YT Thum

Huber gets Stone Cold as he calls for the return of hardcore matches, backstage brawls and mayhem to wrestling games.
GameTrailers.com Videos Hub

Lafont Issy LA Women s Eyeglasses Hype Full Rim Optical Frame, Lens-51 Bridge-15 Temple-137mm

Lafont Issy LA Women s Eyeglasses Hype Full Rim Optical Frame, Lens-51 Bridge-15 Temple-137mm


Lafont Issy & LA Women’s Eyeglasses Hype Full Rim Optical Frame Model: Hype. Gender: Women’s. Style: Rectangle. RX – Able. Made In: France
List Price: $ 288.00
Price: $ 288.00

Stripe Hype Dog Collar

Stripe Hype Dog Collar


Stripe Hype Dog Collar. All the hype is about the stripe! Made from recycled plastic bottles, it is eco-friendly and durable. Featuring a strong YKK buckle closure, and a D-ring for tag and leash attachment. Weather friendly and mildew resistant. Don’t forget the matching leash! Features: – Eco-friendly – Durable – D-ring for ID/leash attachment – Easily adjustable Sizing: XS: 6-11 in. L x 1/2 in. W S: 10-16 in. L x 5/8 in. W M: 15-22 in. L x 3/4 in. W L: 19-26 in. L x 1 in. W
List Price: $ 25.00
Price: $ 16.00

Mayweather, Pacquiao hype May 2 megafight

Floyd Mayweather Jr. and Manny Pacquiao, the two best fighters in the world and the sport’s two biggest stars, stood face to face at long last Wednesday to announce their May 2 megafight.
ESPN.com
SuperStarTickets

Stripe Hype Dog Leash

Stripe Hype Dog Leash


Stripe Hype Dog Leash. All the hype is about the stripe! Made from recycled plastic bottles, it is eco-friendly and durable. Featuring a D-ring to attach essentials. Weather friendly and mildew resistant. Don’t forget the matching leash! Features: – Eco-friendly – Durable Sizing: S: 5 ft. L x 5/8 in. W L: 6 ft. L x 1 in. W
List Price: $ 30.00
Price: $ 25.00

Hype One-Touch Bluetooth Stereo Headphones – Black – $29.99 after coupon


Save 5.00 with coupon code WDA122341 at checkout. Normally 34.99 before coupon.
Now 29.99 after coupon.
Offer ends Apr 3 2014 12:00AM
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