Condé Nast Italia Creates Influencer Incubator

SOCIAL PUSH: Condé Nast has launched the Social Talent Agency, the company’s first agency focused on promoting influencers.
For the kick-off, the agency enrolled 27 Italian and international talents, some of them graduates of the Condé Nast Social Academy, which the publishing company developed in partnership with L’Oréal Italia’s luxury division and with the scientific and educational support of Milan’s SDA Bocconi School of Management. The selected influencers come from sectors including fashion, modeling, beauty, sport, travel and automotive.
“The launch of the Social Talent Agency reflects our company’s attitude, aimed at innovating and remaining contemporary in a fast changing world,” Condé Nast sales and marketing general manager Francesca Airoldi said at a press conference on Tuesday. “This is a further step highlighting the company’s ability to continue influencing communities through its brands, which will collaborate with the agency’s different influencers.”
Riccardo Pozzoli, who is among the coaches at the Condé Nast Social Academy, is the creative director of the newly established agency.
“We selected the influencers according to their proximity with Condé Nast values,” said Pozzoli, who was instrumental in helping to build and develop Chiara Ferragni‘s The Blonde Salad blog and resigned from the role of chief executive officer of TBS Crew, which manages the

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Dreams on Air Offers Designers Retail Space, Marketing and Incubator

FLOATING A NEW IDEA: For the designers housed at Dreams on Air, the set-up offers the double-barreled approach of retail upstairs and a public relations showroom downstairs.
Apparel, jewelry, handbags, shoes and sunglasses are featured on the 2,500-square-foot first floor of 120 Wooster Street in Manhattan, and one level below, samples from the featured designers are ready for editors, stylists and bloggers. The concept was created by Alise Trautmane, a The New School’s Parsons School of Design graduate and former Designer of the Year in Latvia for her Narciss label, and Sai Kong, who also created a brand. The duo also have marketing and retail experience, which they are putting to use for 25 New York-based emerging designers.
Shoppers can find labels such as Alexandra Nam, Artemis Design Co., Echtego, Eric Javits, Faces, Gwen Salakaia, Hi June Parker, Jordan Matériel, Pirosmani, PÓAR, Saku, Sankt, Sarah Swann, Sarara Couture and S/H Koh. Trautmane said, “Designers share the costs of the rent and the professional staff for retail, [public relations], marketing. Designers keep all the proceeds from items sold minus a small administrative fee. They sell for their retail prices. We do not buy the collections.”
“Even for extremely talented designers, it’s almost impossible to

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Sticker Books for Grown-Ups: Inside a Publishing Incubator

How a children’s publisher is making Beyoncé, Madonna and the Mona Lisa into paint-by-number sticker books.
WSJ.com: Lifestyle

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