Influencer Eva Gutowski Takes Us Inside Her World

Influencer Interviews, Feature, Eva Gutowski gifEva Gutowski wasn’t always the YouTube superstar she is today.
Once upon a time, she was just a broadcast journalism major struggling to get by. But once she picked up the video…

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Tula Launches Social Media Campaign With Body Positivity Influencer Mik Zazon

Tula is continuing its mission of body positivity and empowerment through a new social media campaign.
The probiotic-based skin-care brand is launching a 30-day challenge to encourage followers to take small actions to improve their own self-confidence. Tula is continuing its relationship with body positivity influencer Mik Zazon for the campaign.
“I was actually a health and weight-loss coach and behind the scenes on social media, I was struggling with multiple eating disorders, depression and anxiety,” Zazon said. “It all came to the surface and I realized I couldn’t do it anymore. I dropped all of my sponsorships and had no income and I decided instead to take people on this journey of recovery for me, and Tula was one of the first brands to reach out to me during that whole process.”

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I used to hear my acne scars speak to me when I would wear more revealing shirts.⁣ ⁣ Every time I would pass by someone my skin would say, “Mik, they are looking at you. They think you are disgusting. Cover me up. I want to hide.”⁣ ⁣ It’s taken a decade for me to fully embrace the skin I’m in.⁣

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Top 10 Influencer Clothing Brands You Need in Your Closet This Summer

E-Comm: Top 10 Influencer Clothing Brands, Danielle Bernstein, Alexa Chung, Aimee SongWe love these products, and we hope you do too. E! has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not E!.
Who…

E! Online (US) – Fashion Police

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Top 10 Influencer Clothing Brands You Need in Your Closet This Summer

E-Comm: Top 10 Influencer Clothing Brands, Danielle Bernstein, Alexa Chung, Aimee SongWe love these products, and we hope you do too. E! has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not E!.
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E! Online (US) – lifestyle

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The Biggest Influencer Controversies of 2019 — So Far

Hair vitamins, defective lipstick, body shaming and a bribery scandal.
These are just some of the catalysts behind 2019’s biggest influencer controversies that have captivated millions of followers on social media, launching a number of think pieces on “cancel culture,” the limits of sponsored content and society’s overall fascination with influencers and social media.
From Olivia Jade’s involvement in the college admissions scandal to a feud between Something Navy blogger and designer, Arielle Charnas, and actress Amanda Seyfriend, here is a breakdown of all the influencer drama so far this year.
Olivia Jade – March 2019

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see ya 2018
A post shared by olivia jade (@oliviajade) on Dec 31, 2018 at 6:21pm PST

While Olivia Jade Giannulli — known on the Internet as just Olivia Jade — was already a well-known influencer with 1.3 million followers on Instagram, she was catapulted into the spotlight thanks to her famous parents, fashion designer Mossimo Giannulli and “Full House” actress Lori Loughlin, who were charged in the now infamous college admissions scandal, where more than 40 adults allegedly used bribes to get their children admitted to elite colleges.
Jade’s parents are charged with conspiracy to commit mail fraud, wire fraud

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Sephora Ends Partnership With Influencer Olivia Jade

Influencer Olivia Jade has lost her partnership with Sephora.
The 19-year-old YouTuber, who is the daughter of fashion designer Mossimo Giannulli and “Full House” actress Lori Loughlin, released a collaboration, a $ 28 highlighter and bronzer palette, with Sephora Collection at the end of last year. As of Thursday afternoon, the retailer had pulled the palette from its web site.
In a statement released from Sephora, the retailer said: “After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately.”

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the olivia jade x sephora collection palette has officially launched! sooo excited for you to get your hands on these highlighters… they are unreal. link in my bio to purchase + new video up ft. the launch party and meet up <3 #ad #sephoracollection #beautyuncomplicated
A post shared by OLIVIA JADE (@oliviajade) on Dec 26, 2018 at 11:44am PST

Sephora’s decision to discontinue the collaboration comes after news hit on Tuesday that her parents were part of the nation’s biggest college admissions fraud scandal, where nearly 40 adults were charged for taking illegal measures to get their children admitted to elite colleges. Jade — whose

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On the Runway: Lee Radziwill, the Original Influencer

If you really want to know what that word means, forget the job description, look to the legacy.
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Condé Nast Italia Creates Influencer Incubator

SOCIAL PUSH: Condé Nast has launched the Social Talent Agency, the company’s first agency focused on promoting influencers.
For the kick-off, the agency enrolled 27 Italian and international talents, some of them graduates of the Condé Nast Social Academy, which the publishing company developed in partnership with L’Oréal Italia’s luxury division and with the scientific and educational support of Milan’s SDA Bocconi School of Management. The selected influencers come from sectors including fashion, modeling, beauty, sport, travel and automotive.
“The launch of the Social Talent Agency reflects our company’s attitude, aimed at innovating and remaining contemporary in a fast changing world,” Condé Nast sales and marketing general manager Francesca Airoldi said at a press conference on Tuesday. “This is a further step highlighting the company’s ability to continue influencing communities through its brands, which will collaborate with the agency’s different influencers.”
Riccardo Pozzoli, who is among the coaches at the Condé Nast Social Academy, is the creative director of the newly established agency.
“We selected the influencers according to their proximity with Condé Nast values,” said Pozzoli, who was instrumental in helping to build and develop Chiara Ferragni‘s The Blonde Salad blog and resigned from the role of chief executive officer of TBS Crew, which manages the

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Juicy Couture Pokes Fun at Influencer Culture in New Campaign

Juicy Couture is getting in line with current social media standards, tongue-in-cheek.
The brand unveiled today its Fall 2018 global campaign: a play on influencer culture that features seven models posing as “influencers.” Shot in New York City by photographer Stas May, the images include a tag line that reads “paid partnership with Juicy Couture,” as well as the models’ Instagram handles and #JuicyAd.

Nisaa Pouncey in Juicy Couture’s Fall 2018 campaign. 
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The #JuicyAd campaign pokes fun at influencer culture, specifically how the majority of influencer posts are now paid for by a brand. The models featured are Nisaa Pouncey (@nisaapouncey), Devon Lee Carlson (@devonleecarlson), Ashley Shoemaker (@ashley.shoemakerr), Charlene Almarvez (@charlenealmarvez), Issa Lish (@issallen), Tanya Kizko (@tanyakizko), and @reltubatokad. Their followings range in size from a few thousand to nearly 400,000.

Issa Lish in Juicy Couture’s Fall 2018 campaign. 
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Influencer culture continues to reach new heights. Last week, RewardStyle announced a forthcoming coffee table book on influencers due out in September. Simultaneously, anti-influencer accounts like Gelcream are emerging, swearing off #SponCon in the process.
Still, data shows that influencers are more powerful than ever, and brands are facing increased competition to work with the top ones. Juicy Couture is the latest to get in on

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How To Use Filters Like An Instagram Influencer

The secret? Few people actually use Instagram filters.
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Meghan Markle: The Biggest Influencer of All?

As the former actress steps onto the global stage, she has the potential to change the perception of fashion brands, the royal family and much more.
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This Is What It’s Like To Be Married To An Instagram Influencer

“Sometimes I’m like, ‘Just hire a damn photographer!'”
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Marc Bouwer’s President and Influencer Paul Margolin Discusses Fleeting Online Fame

IN AN INSTANT: While many know Paul Margolin as the president of Marc Bouwer Inc., even more know him from Instagram. That was until Wednesday when his account was hacked — and gone with it, 46,000 followers.
That was unwelcome news for Margolin, who has worked as a social influencer with such brands as The Underwear Expert, Morphine Lips and the Chappy dating app, among others. When not working in Bouwer’s Fulton Street studio and office, he has been fielding requests from Musefind and WeTrend. More often than not, Margolin posted images with his fiancé Sergio Zapata. The 360-degree drone-shot video of Zapata proposing to Margolin near Bethesda Fountain in Central Park helped to make them a popular InstaCouple.
“My Instagram stories were getting 4,000 views on a story. There is a value to all of it,” Margolin said. “Plus, I just disappeared to everybody. I only followed 350 and I was followed by 46,000.”
In his 20s Margolin ditched a short-lived modeling career to help Bouwer start his company from the designer’s Greenwich Village apartment. A regular at one of Equinox’s downtown club, Margolin often posted photos of his shirtless self. The favorable responses to his fitness-related posts made him consider getting

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