Controversial vloggers top list of 100 influencers

The controversial gamer PewDiePie is at the top of a new list of 100 of the most influential people in digital media.
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Instagram influencers: Have we stopped believing?

Instagrammer Tiffany Mitchell has been forced to deny faking a road crash for likes.
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How an Aspiring Influencer’s Branded Proposal Pushes #SponCon Limits

Marissa Fuchs’ wedding proposal has gone viral on Instagram, but not for the reasons she might have intended.
The budding fashion influencer and director of brand partnerships at Goop set social media into a mini-frenzy over the elaborate scavenger hunt her boyfriend, Gabriel Grossman, set up to propose to and marry her, all taking place within the span of four days. While Fuchs’ growing follower base has been fixated on her extensive Instagram Stories documenting each step, her employer may not be happy with the stunt.
According to a source close to Goop, company leadership was surprised by Fuchs’ extensive branding effort and had no involvement in the social media proposal or knowledge of it ahead of time. Fuchs has also removed her job title from her Instagram bio, replacing it with the hashtag #WhereIsGabe.
Fuchs’ viral content has resulted in a number of publications, including The Atlantic speculating if the proposal was staged. Late Wednesday, a pitch deck — usually used for advertising campaigns and to pull in revenue for various business opportunities — for the scavenger hunt surfaced online, detailing the itinerary for each location Fuchs would be in: New York City, the Hamptons, Miami and Paris. Included were scheduled times

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Instagram influencers criticised for ‘insensitive’ Chernobyl pics

Social media influencers have been criticised for “insensitive” photos taken at Chernobyl.
Entertainment News – Latest Celebrity & Showbiz News | Sky News

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Influencers: How a ‘new breed’ of social media stars changed the game

How a ‘new breed’ of social media stars changed the game.
BBC News – Entertainment & Arts

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Has Fyre Festival burned influencers?

Two new documentaries about the failed event have thrown a spotlight on the influencers and celebrities who promoted it.
BBC News – Technology

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Ralph Lauren Taps Emmy Rossum, Cameron Dallas, Influencers for Holiday

Ralph Lauren teamed up with a host of influencers for its latest holiday shopping campaign, tapping Emmy Rossum, Cameron Dallas, Iman, Taylor Hill, Olivia Palermo, Johannes Huebl the Shibutani siblings Alex and Maia to curated their own holiday shopping lists. The campaign then kicked off at the brand’s Beverly Hills flagship with a party Thursday night hosted by Rachel Zoe and Nate Berkus. Other guests included Kelly Sawyer, Elizabeth Chambers, Caroline Vreeland, Candice Nelson and David Lauren.
“They asked me to host along with Nate and to work on a gift guide for them, which of course was not hard at all since we are such a Ralph family and always have been,” said Zoe of the campaign, which she shot in Central Park. “It’s fun to help people navigate shopping. Men are the most challenging to buy for because they are so particular about what they want or don’t want but a guy is always happy to see a Ralph Lauren shopping bag. You can’t go wrong with a big Navajo cardigan or a shearling bomber. Or a holiday scented candle.”
Said Berkus, “I always appreciate giving and receiving things of quality that won’t go out of style,

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Italy’s Antitrust Targets Alberta Ferretti, Alitalia and Influencers

FLYING PROBE: Italy’s antitrust watchdog has begun a probe to determine whether Alitalia and luxury goods group Aeffe have possibly engaged in surreptitious advertising through social media.
The antitrust authority has launched a preliminary investigation of Italy’s largest airline company and of Aeffe, in a link to its co-owner Alberta Ferretti. It is also investigating a number of influencers, including Chiara Ferragni, who posted on Instagram images of themselves wearing Alberta Ferretti designs embellished with the Alitalia logo.
On Tuesday, Aeffe executive chairman Massimo Ferretti, brother of the designer, had no comment on the issue.
In June, Ferretti unveiled the new uniforms she designed for employees of Alitalia, as well as a see-now-buy-now capsule collection. The latter was presented at the brand’s resort 2019 and “Limited Edition” midi couture fall collection runway show that month.
The new uniforms replaced this summer those designed by Italian haute couturier Ettore Bilotta, which Alitalia introduced in 2016.
The capsule was immediately available at the brand’s stores and e-commerce, as well as at selected retailers including LuisaViaRoma, Rinascente, Farfetch, Barneys and Forward by Elyse Walker, and consisted of a sweatshirt, a T-shirt and a sweater embellished with the Alitalia logo.

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Instagram Influencers Are All Starting To Look The Same. Here’s Why.

Style and Beauty – Fashion News, Celebrity Style and Fashion Trends
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Instagram Influencers Reveal What It’s Like To Live Life In One Color Palette

Style and Beauty – Fashion News, Celebrity Style and Fashion Trends
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