St. James’s Retailers, Barbour International Take a Streetwear Turn at London Fashion Week Men’s

STREET SMARTS: Traditional men’s wear retailers from Jermyn Street, St. James’s took to the sidewalks of London for their fourth open-air show in a see-now-buy-now format during London Fashion Week Men’s.
New to the fashion week fixture were brands Paul & Shark, Aspinal of London and Grenson. The three brands joined seasoned labels Harvie & Hudson, John Smedley, Lock & Co. and Aquascutum in flexing their sartorial muscles.
The Jermyn Street retailers favored mustard yellow and cornflower blue separates. Bright, colored socks added a pop to traditional looks.

A look from the St. James’s spring 2019 show. 
Courtesy Photo

There were also streetwear staples in the mix, in the form of a camouflage-print windbreaker, a fishnet vest top and laid-back pieces such as cable-knit jumpers, gray track pants and basic T-shirts.
The see-now-buy-now presentation also saw female models dressed in men’s wear. One model wore a dark green slim-fit suit while another showed off a more summer-y look: Navy blue tailored shorts and a relaxed red pullover.
Later in the week, Barbour International showed off streetwear looks, too, incorporating elements from the brand’s classic Bedale jacket and T-shirts with retro-style brand logos.

Barbour International Men’s spring 2019. 
James Mason/WWD

A bright blue filmy jacket had a single-patch pocket that was swiped

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