Neal Kusnetz Joins Ovadia & Sons as President

The Ovadia twins have found their president.
Neal Kusnetz, the cofounder and former president of Robert Graham, who served most recently as president of men’s and private brands for Xcel Brands, has come on board to help Ovadia & Sons expand its reach.
As reported in July, twins Shimon and Ariel Ovadia were searching for someone to join the company as they expand beyond U.S. borders, relaunch their e-commerce site and move into other product categories.
And after meeting with Kusnetz, they knew they’d found the right fit.
“We feel good about this,” said Shimon. “Ariel and I started this business with pure passion to make product, but no business plan and no financial backing.”
The brothers founded Ovadia & Sons in 2010 and the business has grown substantially from a tailored clothing-skewed brand to a multi-category lifestyle label with some 100 retail accounts including Barneys New York, Neiman Marcus and Saks Fifth Avenue.
Shimon said Kusnetz will oversee the day-to-day operations of the brand while he and his brother will “concentrate on product and brand image.
“Running the day-to-day takes up a lot of time and micro-managing,” he added, “and we were at a point where bringing in someone with Neal’s experience to run the operations

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