Ntwrk, the e-commerce and content platform started by Agenda and ComplexCon founder Aaron Levant, has secured a second round of investment from Live Nation Entertainment and hip-hop artist Drake that will be used for collaborations and a new event franchise called Ntwrk Presents.
Ntwrk, which was founded last year, was initially backed by Warner Bros. Entertainment, Jimmy Iovine and Main Street Enterprises.
Although the size of the investment was not disclosed, the Canadian rapper and the events promoter will partner with Ntwrk to offer concert tickets and exclusive merchandise, as well as artist-driven collections that will be sold exclusively on the Ntwrk mobile platform. In addition, the companies will offer access to a variety of Live Nation concerts and create promotional bundles that will include tickets to concerts and exclusive merchandise.
Levant, chief executive officer of Ntwrk, said the platform will have access to up to 100 different licenses and rights. “In general, music-driven merchandise has been moving culture and retail, and permeates across sports and music,” he said.
Aaron Levant, Ntwork’s chief executive officer.
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