Malamute RTW Fall 2019

Name: Malamute
Main message: For her second outing during Tokyo Fashion Week, Mari Odaka took inspiration from Tokyo’s changing landscape ahead of the 2020 Olympics, as well as from two films: Andrew Niccol’s 1997 “Gattaca” and Jim Jarmusch’s 2013 “Only Lovers Left Alive.”
Odaka created her own surreal landscape on the runway with large squares of gold Mylar illuminated by fluorescent tube lights, accompanied by a soundtrack of jarring noise. She deftly mixed contrasting textures, showing pleated chiffon trousers together with an unevenly knit scarf that resembled static on a TV, but in red and navy. A shimmering, open knit long skirt resembling a spider web glistening in the morning sun was paired with a cold shoulder black sweater with spots of ivory fringe. There were also pantsuits with relaxed, slit-ankle trousers in black on black floral brocade or pale gray suiting trimmed with tiny ruffles. An oversize grandpa sweater worn as a minidress and a red and black tracksuit with chevron detailing lent a retro vibe.
The result: The designer proved her fledgling brand to be one to watch with a strong collection of relaxed yet elegant pieces in interesting textures.

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Malamute RTW Spring 2019

Name: Malamute
Main message: Former knit designer Mari Odaka drew from her roots while also demonstrating her range with her spring collection, the first one she’s shown on Tokyo’s runways. The knits were many and varied, from oversize, mixed-texture sweaters to open knit dresses and crop tops with openings at the elbows. But she combined these with silky and velour blouses, sheer mesh pants, and loose-fitting denim for a contrast of textures. The lines were clean and the colors classic shades of navy, beige, white and red, while bits of fringe and lace created focal points.
The result: Odaka delivered a strong offering with a clear point of view and unique sensibility, proving she deserves a spot on Tokyo’s regular fashion week calendar.

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