For Capitalism, Every Social Leap Forward Is a Marketing Opportunity

Brands are now racing to capture the market of young people who strive to live gender identities that fit.
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Kenneth Cole Productions, Inc.

Alpha Industries Shifts Marketing Efforts

Alpha Industries has a new marketing plan.
The heritage military brand used to focus on product in its campaigns, but in an attempt to broaden its appeal as a lifestyle brand, Alpha Industries enlisted a group of heroes that work in entertainment, fashion, sports and the military for its Heroes series.
“In the past we were very focused on marketing initiatives that highlighted product,” said Alpha Industries chief executive officer Mike Cirker, whose grandfather Samuel Gelber founded the business as a military outfitter in 1959. “But I think now we are more focused on who our customer is. And who is Alpha and what do we stand for. When we think in those terms it allows us to expand the underlying tenets of the brand and we thought that heroism was a great thing to highlight.”
The campaign, which was released as a video series, features Kiari Kendrell Cephus, also known as Offset of Migos, Public School’s Dao Yi Chow, writer Minya Oh, also known as Miss Info, and Rodolfo Franklin who goes by DJ Clark Kent.
The campaign debuted with a video of Offset, who was filmed with his daughter, detailing the heroes in his life including his grandmother, who died of cancer. That

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Balmain Taps Txampi Diz as Chief Marketing Officer

LOOK AT DIZ: Balmain has lined up Txampi Diz as the house’s first chief marketing officer.
After more than 15 years at KCD Worldwide, Diz has exited as senior vice president and managing director of KCD Paris. What he won’t be relinquishing is an advisor role to KCD’s executive board of directors. Balmain is one of the American agency’s largest clients. Balmain’s team works with KCD’s offices in New York, Paris and London across all of its divisions — media relations, creative services and digital.
In step with Diz’s news, KCD Paris has promoted Alexis Arnault and Michele Giacalone to managing directors. Previously, the two men held the title of vice president of public relations. They will work with agency partner and managing director Laurence Laure. Arnault and Giacalone have been with the agency for 14 years and 6 years respectively.
In this new post, Diz is to oversee marketing, advertising, media relations and digital responsibilities. He will report to chief executive officer Massimo Piombini and he will work closely with creative director Olivier Rousteing. Diz has been very much part of Rouesting’s inner circle as he has amassed a colossal social media following, due partially to big-name fans like Kim Kardashian, Kanye West and

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Tailored Brands Bolsters Marketing, Technology Departments

In a move intended to enhance its marketing and omnichannel initiatives, Tailored Brands Inc. has named Frank Hamlin executive vice president and chief marketing officer and Boris Sherman executive vice president and chief technology officer.
Doug Ewert, chief executive officer of the men’s wear retailer, cited Hamlin’s “deep digital marketing expertise with proven ability to drive traffic, increase brand engagement and enhance customer loyalty programs.” And he also said Sherman is “a strategic leader with more than 20 years of experience driving customer-facing technologies that deliver business value. These executives have the leadership and technical expertise to help us achieve our vision of delivering the best omnichannel experience for men who want to look and feel their best.”
Hamlin most recently served as chief marketing officer for GameStop Corp. where he oversaw the brand portfolio, loyalty, CRM and global omnichannel marketing strategy for the company’s 7,400-plus stores and 40 million loyalty program members. Before that, he was executive vice president and general manager of marketing and e-commerce for Guitar Center Inc. He has a bachelor’s in music from the University of Virginia and an MBA from Harvard Business School and is also a member of the board of directors of Tuesday Morning,

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Dreams on Air Offers Designers Retail Space, Marketing and Incubator

FLOATING A NEW IDEA: For the designers housed at Dreams on Air, the set-up offers the double-barreled approach of retail upstairs and a public relations showroom downstairs.
Apparel, jewelry, handbags, shoes and sunglasses are featured on the 2,500-square-foot first floor of 120 Wooster Street in Manhattan, and one level below, samples from the featured designers are ready for editors, stylists and bloggers. The concept was created by Alise Trautmane, a The New School’s Parsons School of Design graduate and former Designer of the Year in Latvia for her Narciss label, and Sai Kong, who also created a brand. The duo also have marketing and retail experience, which they are putting to use for 25 New York-based emerging designers.
Shoppers can find labels such as Alexandra Nam, Artemis Design Co., Echtego, Eric Javits, Faces, Gwen Salakaia, Hi June Parker, Jordan Matériel, Pirosmani, PÓAR, Saku, Sankt, Sarah Swann, Sarara Couture and S/H Koh. Trautmane said, “Designers share the costs of the rent and the professional staff for retail, [public relations], marketing. Designers keep all the proceeds from items sold minus a small administrative fee. They sell for their retail prices. We do not buy the collections.”
“Even for extremely talented designers, it’s almost impossible to

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Marketing Pioneer, Gloria Vanderbilt Jeans Executive Warren Hirsh Dies at 84

Warren Hirsh, a marketing pioneer and Gloria Vanderbilt cofounder, died Friday at age 84 at Spring Valley Hospital in Las Vegas.
The cause of death was cancer, according to his daughter Audrey Kaplan.
Growing up in Brooklyn, the son of a shoe salesman father and restaurant-running mother, Hirsh graduated from Erasmus High School and went straight to work. Eager to get into the fashion industry, he started a haberdashery called Warren’s in Brooklyn. After serving with the U.S. Army during the Korean War, he returned to New York for a few years. In the Sixties, Hirsh relocated to Atlanta to work for Ship ‘n Shore and later relocated to Charlotte, N.C., to work for another apparel company. A few years passed before he picked up stakes again to take a job in Birmingham, Ala., for the children’s wear label Simon and Mogliner.
Years later when back in New York, Hirsh teamed with Mohan Murjani. Working together for five or six years starting in the late Seventies, the duo launched Gloria Vanderbilt’s jeans business, turning it into a $ 370 million brand at one point. Murjani, whose Seventh Avenue blouse company developed shirts with Vanderbilt, had Hirsh to thank for dreaming up the designer

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Electronic Business and Marketing

Electronic Business and Marketing


Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic context that is causing radical transformations in business and organizations including the entire value chain from customer service to supply chain management. One of the areas affected is marketing. Given that the new technologies have enabled firms to reach out to global customers and has provided them with the opportunity to customize their strategies and offerings in an unprecedented way, the dynamics of marketing must be surveyed in order to study the impact of new trends like mobile customer relationship management or mass customization on marketing function. This book provides an overview of the e-Business and Marketing areas by uniting various papers from these fields. Electronic Business and Marketing? includes theory and practice on electronic business and marketing from an academic and professional viewpoint providing also a forum for the exchange of research ideas and industry practices in these knowledge areas among practitioners, researchers and students.

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How to Build a Huge Following on Pinterest (Basic How-To and Marketing)

How to Build a Huge Following on Pinterest (Basic How-To and Marketing)


This book is part of Hyperink’s best little books series. This best little book is 3,700+ words of fast, entertaining information on a highly demanded topic. Based on reader feedback (including yours!), we may expand this book in the future. If we do so, we’ll send a free copy to all previous buyers. ABOUT THE BOOKWhether you want to promote your rock band, rock shop, or rocking chairs, individuals and entrepreneurs need to connect to their audience. Maintaining social media takes energy and effort – especially when your goal is to sound authentic without regurgitating hackneyed quotes or cliches. Everything you do with Pinterest is leverage-able for parallel or future social media venues. Dont fall prey to the whiners who bemoan the number of social sites, the intent of Facebook, the lifecycle of Twitter, or the fate of forgotten venues. It doesnt matter. Move forward, connect with people, and evolve your profile, product, or purpose. MEET THE AUTHORKelly teaches Digital Media and Web Development in a CA Community College and works as a Sr. Software Engineer for an online gaming company. She invents cooking products and wrote Cookies for Grown-Ups to be published by Red Rock Press in early Fall 2012. Kelly has an EdD in Organizational Leadership, a Masters in Human Resources and Organizational Development, and a B.S. in Organizational Behavior from the University of San Francisco. She lives in San Jose, CA and in a desert town west of Las Vegas, with her husband Curt. Kelly can be reached at http://www. linkedin.com/in/kelly2dsEXCERPT FROM THE BOOKOn Pinterest, think about the adventure and exploration of what you do. How is your bakery different? What are the stories of your recipes? Photos of your customers? Great times spent baking? Fun experiments with flavor? Events where your cakes and pastries are enjoyed? Places and people in your community?Constantly benchmark back to your adjectives from questions 1 and 2. Generously pin your customers and events in your are

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Business Website Your No.1 Marketing Tool

Business Website Your No.1 Marketing Tool


Online marketing is defined as advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. It includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet. Most business owners are not familiar with this type of marketing. And a couple of books I`ve read on online marketing tend to get too technical about the subject making it difficult for business owners to understand. This eBook is written in such a way that any business owner can read it and understand the basic concepts of online marketing, and further explore the sbject. Inside these pages I have covered: The importance of having a Business WebsiteThe Difference between a Facebook page and a WebsiteSearch Engine Marketing and Social Media MarketingThe Role of Social Media in the Marketing of your BusinessManaging Web-based and Search Engine EffortsGoogle Analytics Expanding your Business into Online MarketingIssues of Ethics and Privacy in Online Marketing that need to be consideredOnce you have a basic understanding of the above, you can then get to the technicalities of having your own business website and its maintenance. Online marketing is also known as Internet marketing, Web marketing, digital marketing, eMarketing and search engine marketing (SEM).

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Marketing Livestock and Meat

Marketing Livestock and Meat


This groundbreaking volume presents a comprehensive view of the many concerns of those involved with livestock and meat marketing. During the 1980s, livestock production faced some critical changes. Product and feed prices became less stable, cycles lost their century-old patterns, both competition and trade barriers seemed to rise, and market outlets shrank in number and ownership diversity. At the same time, the United States demography became increasingly older, while new and confusing health concerns about red meat arose rapidly. This practical book introduces the reader to a range of issues of the livestock marketing system and looks ahead to such future issues as biotechnology, human health, and food safety. Considerable interest is given to international trade, an increasingly important sector in the market. Marketing Livestock and Meat is a concise and convenient compendium of diverse information. It provides functionaries in the system with an overall concept of how the market functions as a whole to promote better skills and strategies for marketing of red meats. The author describes specific applications vital to successful operation of the complex and far-reaching marketing system of meat and livestock, including international trade, grades and grading, health matters, demand for meat, price reporting and electronic markets, costs and benefits, and their combination into marketing strategies for producers. To supplement the research, theories, and strategies presented in this important book, there are many charts, graphs, and photographs. All persons connected to the marketing of meat and livestock-undergraduate students in North America, foreign students interested in exporting meat to the U. S, and most segments of the livestock sector, including supply and processing firms and retailers-will benefit from this important book.

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How to. Marketing for Small Business

How to. Marketing for Small Business


With the exponential growth of the popularity of the Web – the primary instrument using the Internet – an increasingly profitable activity began to be used by a growing number of companies: electronic advertising and marketing, instruments that offer tremendous opportunities at minimal cost. With more than billion of users worldwide and a big growth rate in the number of users per month, marketing on the Internet is much easier than the traditional methods. Taking into account that a typical marketing campaign causes a response rate of at least 2%, theoretically gives a huge number of answers on the Internet. What do you expect from Internet Marketing? If you have the patience to deepen understanding of your products and services, and you will design and implement a detailed and valid marketing plan, you can relatively easily to achieve any goal you propose. Perhaps this will not bring immediate material gain, but you will easily notice that you have already created a reputation among clients and competitors, and have been known your offers, at a price much lower than the classic approaches. In short: you have to give valuable information in an attractive framework. change its content as often as possible. spread them using the many resources offered by the Internet. and use them in such a way as to facilitate client activity. being sure that you are on your way to SUCCESS!

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Online Content Marketing In 30 Minutes

Online Content Marketing In 30 Minutes


If you’re in business, you want more customers. Content marketing is a dynamic way to get them. In “Online Content Marketing In 30 Minutes”, you’ll learn how to efficiently and effectively share expertise and knowledge to attract and establish relationships with customers. Using a simple, eight-step process, author Derek Slater shows how you can better leverage websites, email newsletters, social media and other resources to bring customers to you. Whether you’re an experienced corporate marketing executive, a professional content creator, or someone at a small firm who has only recently begun to manage the company’s Internet presence, Online Content Marketing In 30 Minutes will give you practical advice that will amp up your content marketing efforts. Topics include: Building a content workflow How to create great content Best practices for content audits Establishing measurable goals for traffic and sales leads Google Analytics primer Content promotion: From email newsletters to syndication Content reuse and repackaging Balancing SEO demands with creative considerations How a smart approach to User Experience (UX) and calls to action can increase traffic and conversions. Online Content Marketing In 30 Minutes also contains a bonus chapter filled with lists and other tools that you can start using right away to build great content. Author Derek Slater is the editor of a B2B publication. He is also the founder of Content Informatics (www. contentinformatics.com), which helps marketers and content creators use online data sources to drive content creation, presentation, re-purposing, and performance enhancement. Derek is certified in Google Analytics and Inbound Marketing, and has written marketing and web copy for a variety of small to midsize B2C businesses. Follow him on Twitter at @derekcslater. Online Content Marketing In 30 Minutes is an In 30 Minutes™ guide. Other titles include Dropbox In 30 Minutes, Google Drive & Docs In 30 Minutes, Excel Basics

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How to Build a Multi-Level Money Machine: The Science of Network Marketing

How to Build a Multi-Level Money Machine: The Science of Network Marketing


The book 17 million network marketers around the world have been waiting for. Industry expert Randy Gage explains exactly how to build a large network marketing organization. Readers learn the specific, step-by-step strategies they need to create their own residual income, multi-level money machine. A complete nuts-and-bolts manual.
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Affiliate Marketing Kickstart

Affiliate Marketing Kickstart


Discover How To Become A Successful Affiliate Marketer Even If You’re Just Starting Out Online! Affiliate marketing is a way of making money online. It’s really a simple concept. When you are an affiliate marketer, you promote a product, service, or site for a business, and you as a publisher get rewarded for doing so. In most cases, you find products related to your niche and offer them on your website or blog. You promote the products and post a link on your site where they can purchase the products. Then, when someone follows that link to buy something, you earn a commission. The commissions can be either a percentage of the sale or a fixed amount. You’ve seen links to other sites when you’ve read other people’s blogs. These links make the blogger money.

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Google+ Marketing For Dummies

Google+ Marketing For Dummies


Organize customers, craft targeted messages, or host Hangouts with Google?s social networkGoogle+ is Google''s social network that has the social media world abuzz with excitement. With Google tools like YouTube, Picasa, Blogger, and Picnik being integrated with Google+, marketers will find Google+ is the best way to reach the long-time users of Google?s other tools. Google+ expert Jesse Stay shows you how to create and maximize your Google+ presence to connect with your customers.Explains how to sign up for your account and set up your brand profileShows you how to use Circles, craft targeted messages for the Stream, and add multimedia features to your postsHelps you discover content and the value of the +1 buttonShows you how to be mindful of SEO, so that your Google+ brand page can be foundAddresses using Google+ to launch a product or promote an eventConfidently enter the exciting new Google+ social neighborhood with Google+ Marketing For Dummies.
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PVH Sets Marketing Plan for Van Heusen Flex Collar Shirts

The product took nearly two years of research to create, but PVH Corp. is finally ready to throw its marketing muscle behind publicizing the Flex Collar dress shirt.
PVH worked with Talon International Inc. to develop the proprietary Tekfit stretch technology that allows collars to expand up to a half-inch without wrinkling or changing the collar structure.
David Sirkin, president of dress shirts for PVH Corp., said the shirts quietly hit department stores in June for Father’s Day and have had success at retail since then.
So for fall, PVH is planning a comprehensive marketing campaign around the product. This includes a commercial showing tight collar moments from classic movies and TV shows as well as digital shorts shot at MetLife Stadium featuring New York Giants running back Rashad Jennings, center Weston Richburg, linebacker Devon Kennard, defensive tackle Johnathan Hankins, tackle Justin Pugh and former Giant Jessie Armstead. The films show the players in humorous situations where more space means more comfort and will be shown on all PVH’s social media channels.
Longtime Van Heusen spokesmen Steve Young and Jerry Rice, along with former player Merril Hoge, will be used in print and online elements of the campaign as well as on point-of-sale materials.
The campaign will

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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly


This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing business owners how to identify audiences, create compelling messages, and lead those consumers into the buying process.

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Geoffrey Beene Marketing to Focus on Philanthropy

Geoffrey Beene is playing up its philanthropic side for fall.
The apparel brand in September will unveil a marketing initiative that highlights 100 percent of its net proceeds are donated to charity.
The late Geoffrey Beene, who died of squamous cell carcinoma in 2004 at the age of 80, directed his estate to provide support for cancer research and in 2006, the company established the Geoffrey Beene Cancer Research Center at Memorial Sloan-Kettering Cancer Center. Since then, donations have exceeded $ 144 million.
“We did market research in the spring and found that consumers, from Millennials on up, are interested in companies that give back,” said Merle Sloss, president of licensing for Geoffrey Beene. “And we also found that awareness of Geoffrey Beene’s philanthropic efforts are low. So we hired a new branding and advertising agency to help us with marketing, our logo and advertising to take the brand to the next level.”
That agency, CoolGraySeven, selected Colin Jost, a writer and performer on “Saturday Night Live,” to star in the advertising campaign that will kick off in print, online and outdoor venues at the beginning of September.
Sloss said Jost has “a sense of humor like Mr. Beene had and appeals to a wide spectrum

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Geoffrey Beene Marketing to Focus on Philanthropy

Geoffrey Beene is playing up its philanthropic side for fall.
The apparel brand in September will unveil a marketing initiative that highlights 100 percent of its net proceeds are donated to charity.
The late Geoffrey Beene, who died of squamous cell carcinoma in 2004 at the age of 80, directed his estate to provide support for cancer research and in 2006, the company established the Geoffrey Beene Cancer Research Center at Memorial Sloan-Kettering Cancer Center. Since then, donations have exceeded $ 144 million.
“We did market research in the spring and found that consumers, from Millennials on up, are interested in companies that give back,” said Merle Sloss, president of licensing for Geoffrey Beene. “And we also found that awareness of Geoffrey Beene’s philanthropic efforts are low. So we hired a new branding and advertising agency to help us with marketing, our logo and advertising to take the brand to the next level.”
That agency, CoolGraySeven, selected Colin Jost, a writer and performer on “Saturday Night Live,” to star in the advertising campaign that will kick off in print, online and outdoor venues at the beginning of September.
Sloss said Jost has “a sense of humor like Mr. Beene had and appeals to a wide spectrum

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Marketing And Advertising Using Google

Marketing And Advertising Using Google


The official textbook from Google? for students preparing for careers in marketing. Learn to: Create effective Internet advertising, target advertising to people when they''re ready to buy, control you advertising budget, and build your brand.
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Leisure Travel: A Marketing Handbook

Leisure Travel: A Marketing Handbook


A marketing book for travel professionals, "Leisure Travel" focuses primarily on the psychology of travel–why people travel and why they don’t, and how to reach and motivate them more effectively. This book emphasizes that to get a greater market share, the travel professional must understand the motivations, thoughts, and lifestyles of their important market segments; thereby ensuring that advertising and promotional dollars for their programs hit their intended targets. A sweeping perspective of the leisure travel industry, this book explains, through examples and real case scenarios, how to provide the best travel products targeted to the right audience, and with the best marketing messages. For managers and executives of marketing and directors of planning at travel supplier companies (airlines, hotel chains, individual hotels, rental car companies, and cruise lines); owners and managers of travel agencies and travel agency conglomerates; and owners, managers, and executives at tour companies and travel packages.
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Leisure Travel: A Marketing Handbook

Leisure Travel: A Marketing Handbook


A marketing book for travel professionals,Leisure Travelfocuses primarily on the psychology of travel—why people travel and why they don''t, and how to reach and motivate them more effectively. This book emphasizes that to get a greater market share, the travel professional must understand the motivations, thoughts, and lifestyles of their important market segments; thereby ensuring that advertising and promotional dollars for their programs hit their intended targets.A sweeping perspective of the leisure travel industry, this book explains, through examples and real case scenarios, how to provide the best travel products targeted to the right audience, and with the best marketing messages.For managers and executives of marketing and directors of planning at travel supplier companies (airlines, hotel chains, individual hotels, rental car companies, and cruise lines); owners and managers of travel agencies and travel agency conglomerates; and owners, managers, and executives at tour companies and travel packages.
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Give Your Marketing a Digital Edge

Give Your Marketing a Digital Edge


She has done the hard work of evaluating and learning how to use all the different online sites and tools that can help your business soar, and she has combined that knowledge into Give Your Marketing a Digital Edge, an inexpensive 10 titles in two books that you’ll refer to again and again. Here’s what the Give Your Marketing a Digital Edge includes: Budget Marketing: How to Start & Market an Online Business with Little or Zero Marketing Budget: why pay for online tools when there are fantastic free ones available that will help your business for absolutely nothing? Targeting Your Market: Marketing Across Generations, Cultures & Gender: marketing by demographics can be as simple as not advertising baby diapers on a site aimed at Baby Boomers. But the truth is there’s a lot more to know if you want to maximize business success and avoid blunders. Plan, Create, Optimize, Distribute: Your Strategic Roadmap to Content Marketing Success: by mastering content marketing, you can connect with customers on a personal level, build a relationship, call your audience to action, and provide a platform for customer feedback. Google Best Practices: How to Build and Market Your Business with Google: YouTube, Google+, Google+ Local, Google News, Google SEO, AdWords, AdSense, etc. – this book tells you how you can make money using everything Google has to offer. Socialize to Monetize: How To Run Effective Social Media Campaigns across the Top 25 Social Networking Sites: by mastering content marketing, you can connect with customers on a personal level, build a relationship, call your audience to action, and provide a platform for customer feedback. Pinterest Marketing: The Ultimate Guide: if your customers are on Pinterest, you need to be there too! Leverage the power of visual marketing with one of the best tools ever invented to increase sales for your business. Tumblr for Business: The Ultimate Guide: learn how to use Tumblr to showcase your brand to a worldwide audience, crea.

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Write, Publish, Sell!: Quick, Easy, Inexpensive Ideas for the Marketing Challenged

Write, Publish, Sell!: Quick, Easy, Inexpensive Ideas for the Marketing Challenged


Write, Publish, Sell! is for you-the timid, the frugal, and the marketing challenged. You are entering Phase Two of your writing career, marketing and selling your book.

Writing may have been a long and difficult struggle, but you finally put the last period on the page. The next step-marketing and selling is an ongoing process.

There was pleasure in putting words on paper, expressing your creativity, and feeling a sense of accomplishment. Marketing and selling may not be as satisfying. It takes time away from your writing, can be costly, and is often frustrating; however, it is necessary for book sales.

Write, Publish, Sell! presents step-by-step ideas for the newly published and the veteran author. You must tell to sell. This book gives you the nuts and bolts and hands-on activities for your marketing success. Start this no-nonsense approach today with these quick, easy, inexpensive ideas.
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The Complete Idiot’s Guide to Pinterest Marketing

The Complete Idiot’s Guide to Pinterest Marketing


Pinterest is a social media site that enables users to create online pinboards of compelling images they find online by “pinning” the images and curating them into various categories. It has exploded into American consciousness with big media attention and exponential growth-most notably reaching 10 million unique monthly visitors more quickly than any social media site in history. The vast majority of early devotees have been women of higher income between the ages of 25 and 49, and the images they pin frequently fall into the categories of clothing, crafts, food, and home décor. This represents a significant opportunity for companies and brands whose products are targeted to this market; however, Pinterest has value far beyond its initial popular use. Companies large and small are hearing the hype and hoping to get an early start with a site that shows signs of continued growth and influence. The Complete Idiot’s Guide to Pinterest Marketing helps small business owners as well as marketing experts at larger companies get on the Pinterest bandwagon and learn how to use this exciting new phenomenon to increase online exposure for their products, strengthen their online presence, and connect with customers in a place where they are now flocking. In it, readers learn how to: – Use the basic features of Pinterest, including setting up an account, creating boards, and pinning images – Develop a Pinterest marketing strategy and integrate it with other online and offline presences – Project a brand voice onto Pinterest through strategic pinning and writing compelling pin copy – Create pins that get repinned – Grow a following organically and understand the importance of whom a brand follows – Engage an audience through contests, collaborative boards, and more – Determine who in the organization will pin, or whether to outsource it – Gauge and quantify the success of a brand’s marketing efforts on Pinterest

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Guerrilla Marketing for Job Hunters

Guerrilla Marketing for Job Hunters


Ready! Aim! Hired! ‘This is an immensely helpful book, with the ancient wisdom of recruiters, – and the up-to-date – insights of two skilled Internet surfers. If you’re job-hunting, you’ll be grateful to learn the tips and tricks of these two seasoned veterans. I learned a lot myself.’ – Richard N. Bolles, author, ‘What Color Is Your Parachute?’. ‘I have been an apprentice, a company president, and a CEO. No other single source provides a more contemporary and embracing job search bible. This book offers literally hundreds of little known insider tips, strategies, out-of-the-box success stories, hands-on exercises, and pearls of wisdom. Many readers will hear the words, ‘You’re Hired’ due to David Perry and ‘Guerrilla Marketing for Job Hunters.” Kelly Perdew, Executive Vice President, Trump Ice winner of The Apprentice 2. “Guerrilla Marketing for Job Hunters’ is an absolutely ‘right on’ book for today’s job market. It not only has great job search tips but it takes you into the electronic job search system better than anything I’ve seen written to date.’ – William J. Morin, Chairman and CEO, WJM Associates, Inc. former CEO of DBM. Using a typically unconventional Guerrilla approach, authors Levinson and Perry cover all the basics of a winning campaign. This book covers: using the Internet for everything from research and job searches to your own Web site, blogs, and podcasting; performing an extreme resume makeover and creating a higher-powered value-based resume; harnessing the full power of Google, LinkedIn, and ZoomInfo to uncover opportunities in the ‘hidden job market’ ahead of your competition (or other job hunters); and, branding yourself and selling your strengths in resumes, letters, e-mail, and interviews; ‘Guerrilla Marketing for Job Hunters’ includes real-life war stories from successful job hunters and expert tips and tactics from over 100 prominent headhunters.

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Hair Guide: Fashion Jobs & Marketing from Pinterest, Etsy & Beyond

Hair Guide: Fashion Jobs & Marketing from Pinterest, Etsy & Beyond


New – Do you love more hair stories? If you love women’s hair, hair extensions, prom queen hairdos, hair bows, and hair accessories, you might check out these exciting and mentally stimulating from passion into profit stories from real people who make very lucrative income from their love for hair. In this guide you will learn about even more of the most critical cash for hair success ingredients that you must absolutely know about if you would love to profit from doing hair. This compilation of

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Internet Marketing for Wedding Planners: Advertising, Marketing, and Promoting Your Wedding Planning Business Online Using a Website, Google, … Search Engine Optimization (SEO), and More!

Why “Ex-Musicians” U2 Are Marketing Geniuses

Until October 13, U2 is offering their new album Songs of Innocence on iTunes for free. And apparently, less than 7 percent of the 500 million iTunes account holders have even listened to it. What a shocker. Offering a U2 album for free is like getting naked and shouting “Hey ladies: Who wants some bad free sex?”

I mean, don’t get me wrong: U2 was once — and still has the potential to be — an amazing band. Achtung Baby changed my life. That album was incredible. Everything from War in ’83 up until 1997’s Pop was, in my opinion, awesome. But boy, has it been downhill from there. Don’t even get me started on Spiderman: Turn Off the Dark. (More like… Turn It Off, amiright? ….Nailed it.)

So U2, which used to push the boundaries with deep, powerful lyrics, and dark, moody, sonic landscapes, puts out this very not good record. Easily their worst, in fact. And as a publicity stunt to “get it out to as many people as possible,” they make the album available to everyone for free.

Well, I guess no one ever told them that merely giving something away makes it undesirable. You can’t just offer something easily attainable, and expect people to want it. Especially when that easily attainable thing is… not good. Only Kim Kardashian can do that.

Let’s not forget that Apple masterminded this whole thing, and supposedly paid $ 100 million to U2 for their “gift” to iTunes. If Steve Jobs were alive he’d be like, “Are you kidding me? The MP3 is DEAD! Music now is all about the Cloud, streaming… THE CLOUD!” I wouldn’t be surprised if Apple CEO Tim Cook’s first suggestion was to release the album on cassette tape.

But, all of the public backlash has fallen on U2 because they are the artists who made the music. Even Sharon Osbourne is getting in on the beatings. On Twitter, she ripped on U2 for deserting their careers as musicians, and becoming “business moguls” who have to “give [their] mediocre music away for free ’cause no one wants to buy it.”

Well, that may be true, Sharon, wife-of-a-former musician-turned-sock-puppet. But the fact of the matter is that U2 is undeniably brilliant. Because this band got everyone on Twitter, and Facebook, and Reddit, and every blog in the universe to talk about how bad they are. And while half of the people talking weren’t even sperm when The Joshua Tree came out… now they know U2.

The truth is, no press is bad press. Sure, U2 is going for more of the Rob Ford / Ray Rice / Jeffrey Dahmer type of fame… but hey, they’re relevant again! And Sharon, you of all people can’t hate on bands or musicians who go for the occasional “publicity stunt” to cut through all of the noise — even if their music actually is a really, truly, tremendous pile of crap.
Comedy – The Huffington Post
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Free Books: Marketing Genius or Devaluation of Writers?

2014-07-29-Buymybookitsfree_r.jpg

Heard at a recent garage sale: “I always take free stuff even when I’m not sure I want it. I mean, it’s FREE; I can always throw it out!

Contemporary culture seems to have a conflicted relationship with free. People will hip-check each other to get to a neighborhood “free box” first, then get suspicious when eager salesmen dangle promotional freebies to close a sale. We all love a free meal but will still wonder what’s wrong with business that the restaurant is offering it. We can rationalize downloading music without payment, yet barely blink when art is auctioned for millions on the basis of “perceived artistic value.”

Then there are books, given away by the boatload in “free book promotions” in hopes of snagging that ever-more desirable demographic: the e-book reader. As the format surpasses all others in global book sales, the seduction of this burgeoning audience has become the mission statement of all book sellers, including indie authors, making Amazon’s brainchild promotion the Holy Grail.

To the uninitiated, the “free book promotion” is a strategy whereby writers offer their e-books free-of-charge for a number of days during their Kindle Select enrollment period. The objective is to entice readers in hopes they’ll download your book, leave a review, stir up positive word-of-mouth, then come back to buy your other books that aren’t free. This presumes, of course, that you have other books; it also presumes those planned objectives are met.

Are they?

Depends who you talk to. Some authors report getting thousands of free downloads, winning higher Amazon rankings and heightened name awareness as a result. Others tout similar stats but lament the cost of sites like BookBub and others that charge $ 200+ to promote those free promotions. Still others contend that the strategy’s value has peaked, as the sheer glut of free product has lowered incentive for readers to ever pay for books (despite e-books already being cheaper than other formats). Writers themselves are conflicted.

I asked indie author, Martin Crosbie, who’s had tremendous success with his books, particularly his novel, My Temporary Life, his view of the strategy:

“If I had not had the ability to offer my book for free I would not have found the readers I have. Reduced and free pricing has been the difference for me between connecting with hundreds, and sometimes thousands, of readers each month as opposed to just a handful. Hopefully some of these tried and true methods will remain effective for a little while as we all scramble to increase our readership, because really, we’re not just selling books. We’re building our reader base; that’s where our real focus is.”

Most would agree, yet some believe the proliferation of freebies has permanently altered the landscape, both in the perceived value of writers and their work and the mindset of readers who’ve become habituated to not paying for books. Literary agent, Jill Corcoran, makes that point in her piece, “The Devaluation of Writers, By Writers“:

“I get it, we all want our books to be read… getting your foot in the door/getting your e-book on anyone and everyone’s e-reader is the first step to [hopefully] selling these buyers your second book. BUT, if your self-pubbed book is free, and, according to bookgorilla, John Green’s THE FAULT OF OUR STARS e-book is worth $ 3.99, then all of us in publishing will need to downsize our houses, our food bill, our lifestyles because unless you are selling a heck of a lot of books, at $ 3.99 or 1/8th of $ 0.99 or at the golden ‘price’ of FREE, we have all just devalued ourselves to a point of below the already pitiful American minimum wage.” [Emphasis added.]

And what about the readers? Where are they in all this? Seems they’re as conflicted as everyone else! Some readers have been quoted as saying they’re not likely to read all the free books on their Kindles, having hundreds they’ve never even opened; others admit they haven’t gone back to buy from writers from whom they’ve downloaded free books. Some say they don’t worry about the quality of what they’ve downloaded because “they were free… I can always delete them”; others say they do prefer better books but can’t rationalize paying for them when so much free product is available.

My opinion? I’ll see your contradictions and raise you some!

One can understand scrambling for readership any way possible; as an indie author marketing my own novel, I get it! But beyond the loss of income, there’s also — at least in my opinion — that issue of quality. With countless sites built on the free/bargain book paradigm, product demand has increased exponentially. Which means for every high-quality writer like Crosbie, there are scores of lesser writers flooding the marketplace with poorly written and produced books that still find ready readership more focused on cost than quality. That bodes ill.

And, frankly, the strategy is limited. If readers don’t return to pay full price for your book, you’re out (and why would they if they’ve already gotten it free?). If readers download that free book but never read it, they won’t be talking about it; hence, no word of mouth. And if you don’t yet have other books to sell during a free promotion… well, that’s as far as it all goes until, maybe, you do.

Which is why writers are endlessly admonished to not spend too much time on marketing but “write, write and WRITE MORE!!” And while it’s always important for writers to write (and when you’re self-marketing a book, balancing those two tasks can be formidable!), too often the rather vigorous push to do so suggests that cranking out book after book is the paramount goal, ratcheting pressure to the point that some writers actually question if “it’s OK to forego professional editing just so I can get this new book up before my promotion.”

NO. It’s not. Not ever. But if the strategy bullies any writer into cutting corners and delivering sub-par books to feed the beast (and we all know there are lots of those out there), it has become counter-productive.

Donna Tartt took over ten years to write her Pulitzer Prize winning novel, The Goldfinch (and it’s only her third book). The great Harper Lee, author of To Kill a Mockingbird, published only one book in her lifetime (albeit, a masterpiece). Many of our most respected authors take years to hone their finely crafted literary works before ever thinking of entering them into the marketplace. Unless one is satisfied just cranking out unspectacular books, indie writers should hold to the same literary standards. Because, ultimately, it’s the quality of what we create that endures, that makes us truly successful writers, not our ranking, not how many free downloads we get; not how many books we post on our Amazon page.

And lastly, why should writers be expected to give their work away on such an expected and persistent basis? Writing is our commodity, our trade. Many of us have spent years honing our craft and gaining the necessary experience to attract meaningful work and appropriate remuneration. Other skilled professionals aren’t expected to repetitively work for free, why should writers? Bestselling author Dean Wesley Smith takes on that question with so many common sense points in his Killing Sacred Cows series, I’ll just leave you with this link: Killing the Top Ten Sacred Cows of Indie Publishing: #9… You Must Sell Books Cheaply. Once you’re done here, go read it; it’s very illuminating!

I remain an optimist, though, hopeful that the more judicious and market-savvy amongst us will realize there’s something culturally essential in supporting quality writers and their work… and with marketing dollars! Until then, I hope readers will, both, enjoy their freebies and repay the favor by fulfilling their end of the deal: reading the book, spreading the word, leaving a thoughtful review… and paying full price for their next one!

Meme created by LDW @diylol.com
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2014-05-06-LDW_ATSP_DigiCvr_Final_sm.jpg Follow Lorraine Devon Wilke on Facebook, Twitter, and Rock+Paper+Music. Find details and links to her other work at www.lorrainedevonwilke.com, and be sure to follow the journey with her new novel @ AfterTheSuckerPunch.com.

AFTER THE SUCKER PUNCH
by Lorraine Devon Wilke
______________________________

Arts – The Huffington Post
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Record Label Marketing

Record Label Marketing


‘Record Label Marketing’ provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world ‘how to’ practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries.’Record Label Marketing’ is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry. ‘Record Label Marketing’: builds your knowledge base by introducing the basics of the marketing mix, market segmentation and consumer behavior; gives you the tools necessary to understand and use SoundScan data, and to successfully manage the budget of a recorded music project; presents vital information on label publicity, advertising, retail distribution and marketing research; introduces you to industry resources like NARM, RIAA, and the IFPI; and offers essential marketing strategies including grassroots promotion and Internet/new media, as well as highlighting international marketing opportunities.It reveals how successful labels use video production, promotional touring and special products to build revenue.It looks to the future of the music business-how online developments, technological diffusion, and convergence and new markets are continually reshaping the industry. This guide is accompanied by a website, which offers interactive assignments to strengthen your knowledge as well as updates on the latest news, industry figures and developments. It is the only book that looks inside the marketing machine of commercial record labels. It is presented in a clear, readable manner with industry figures (and how to read them), tables, graphs, glossaries and example marketing plans. A dedicated website: offers interactive assignments and updates.

Price: $
Sold by Rakuten Play.com

Understanding Digital Marketing

Understanding Digital Marketing


The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information but how we interact and communicate with one another on a global scale.Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing channels and strategy. Clear, informative and entertaining it will help readers to:. Understand and choose online marketing channels to get their products and services to market with detailed chapters on: search; email; social media; mobile; performance marketing; online PR and content marketing. Understand the origins of digital marketing; the scale of the current online marketplace and its unfolding opportunities; and the trends that are shaping its future. Achieve the competitive edge to keep them ahead of the packOne of the bestselling books in the industry, this third edition has been thoroughly revised throughout with more chapters and a deeper, more advanced level of expertise in core areas such as search, analytics, online PR and content marketing.Essential reading for both practitioners and students alike, and including in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, Mercadolibre and the UEFA Europa League, Understanding Digital Marketing provides readers with tools to utilize the power of the internet to take their company wherever they want it to go.

Price: $
Sold by Kobo (UK)

Mobile Marketing

Mobile Marketing


Having become the ultimate social device, and as users drift away from TVs and computer screens, the mobile offers radical new challenges for the marketer. But how do you design and implement an effective digital strategy? And what tools can be used to measure marketing effectiveness?Starting with a review of the technology itself – both hardware and software – Mobile Marketing explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies, which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.

Price: $
Sold by Kobo Inc.

Draves Marketing Inc Komfort Kisser

Draves Marketing Inc Komfort Kisser


Get more consistent results with kissers. These Draves Komfort Kissers have a soft ergonomic design and come with 2 anchor clamps. Mfg: Draves Marketing Inc
List Price: $ 199.99
Price: $ 199.99

YouTube for Business: Online Video Marketing for Any Business

YouTube for Business: Online Video Marketing for Any Business


To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers in YouTube for Business show you how to make YouTube part of your online marketing plan–and drive traffic to your company’s website. In this book you’ll learn how to: • Develop a YouTube marketing strategy • Decide what types of videos to produce • Shoot great-looking YouTube videos–on a budget • Edit and enhance your videos • Create a presence on the YouTube site • Manage a video blog • Generate revenues from your YouTube videos • Produce more effective YouTube videos Includes profiles of successful businesses • Blendtec • Charles Smith Pottery • Annette Lawrence, ReMax ACR Elite Group, Inc. • Stone Brewing Company • D-Link Author Michael Miller has written more than 80 how-to books over the past two decades, with more than one million copies in print. His best-selling books include YouTube 4 You, Tricks of the eBay Business Masters, Absolute Beginner’s Guide to Computer Basics, and Googlepedia: The Ultimate Google Resource. Front cover quote: “Never thought you could use YouTube for your business? Well, think again! This book gives you a complete overview of why, how, and the technology to get you started.” – Rhonda Abrams, USAToday small business columnist and author of Successful Marketing: Secrets & Strategie
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Record Label Marketing

Record Label Marketing


Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label’s marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing.* Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool* Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels* Offers insight into how successful labels use videos, promotional touring, and special products to build revenue* Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities* Reveals how labels are managing within their transitional digital industry* Looks to the future of the music business – how online developments, technological diffusion, and convergence and new markets continue to reshape the industry

Price: $
Sold by Kobo Canada

The Routledge Handbook of Tourism Marketing

The Routledge Handbook of Tourism Marketing


Tourism has often been described as being about selling dreams, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The “Handbook” is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.

Price: $
Sold by Wal-Mart.com USA, LLC

Jewelry: Sell Jewelry Crafts + Guide: 99 Places to Sell Your Crafts Online Beyond Ebay, Etsy & Pinterest by Using Zero Cost Marketing from Passion to Profit

Jewelry: Sell Jewelry Crafts + Guide: 99 Places to Sell Your Crafts Online Beyond Ebay, Etsy & Pinterest by Using Zero Cost Marketing from Passion to Profit


New – Do you love even more profitable jewelry making stories? If you are passionate about jewelry making, you might already have the first part and second part of this compilation of profitable jewelry stories. This is the third part of From Passion To Profit: Compilation Of Even More Profitable Jewelry Stories – Volume 10. Janette’s stories tell you the most important success ingredients that a new jewelry maker must absolutely know about before going into business. This compilation of Janette

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Sold by Alibris UK: books, movies

Coffey Marketing 3d Target Eeze Pull Kit

Coffey Marketing 3d Target Eeze Pull Kit


Making your arrows easy to pull from the target reduces the chance of damaging your hand or your arrows. This kit gives you everything you need to do just that. Kit includes an oil canister, Gorilla Grip Arrow Puller, and 1oz refill. You can also purchase the components separately. Mfg: Coffey Marketing
List Price: $ 7.99
Price: $ 7.99

YouTube for Business: Online Video Marketing for Any Business

YouTube for Business: Online Video Marketing for Any Business


To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers in" YouTube for Business" show you how to make YouTube part of your online marketing plan-and drive traffic to your company’s website. In this book you’ll learn how to: – Develop a YouTube marketing strategy – Decide what types of videos to produce – Shoot great-looking YouTube videos-on a budget – Edit and enhance your videos – Create a presence on the YouTube site – Manage a video blog – Generate revenues from your YouTube videos – Produce more effective YouTube videos Includes profiles of successful businesses – Blendtec – Charles Smith Pottery – Annette Lawrence, ReMax ACR Elite Group, Inc. – Stone Brewing Company – D-Link Author Michael Miller has written more than 80 how-to books over the past two decades, with more than one million copies in print. His best-selling books include "YouTube 4 You," "Tricks of the eBay Business Masters," "Absolute Beginner’s Guide to Computer Basics," and "Googlepedia: The Ultimate Google Resource." Front cover quote: ""Never thought you could use YouTube for your business? Well, think again This book gives you " "a complete overview of why, how, and the technology to get you started."" " " – Rhonda Abrams, USAToday small business columnist and author of "Successful Marketing: Secrets & Strategie"
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Price:

Complete Guide to Affiliate Marketing on the Web

Complete Guide to Affiliate Marketing on the Web


Affiliate marketing is a highly profitable on-line advertising method in which website merchants pay independent third parties to promote the products or services of an advertiser on their website. In other words, affiliate marketing involves posting a company s banner on your website or blog and attempting to send visitors to their website. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company’s on-line marketing strategy. Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few pounds you can easily increase the number of visitors to your website and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing.Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your website, search engines, PPC advertising, and campaign methodology. This ground-breaking and exhaustively researched book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, set-up and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud. In addition, we spent thousands of hours interviewing hun…

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Technical Marketing Ar-15 Dry Firing/Safety Device

Technical Marketing Ar-15 Dry Firing/Safety Device


Owners of AR-15’s can safely dry fire their firearms without causing any impact damage to the firing pin by using this AR-15 Dry Fire Device. The device is used by competitive shooters, law enforcemant, and military in dry firing activities. The device requires you to only move the charging handle about a one fourth inch to reset the trigger. The device installs in seconds by dropping it into the bolt carrier and prevents the hammer from impacting the firing pin. It is completely invisible when the firearm is assembled so it has safety applications when storing the weapon. Will not work with Jewell or McCormick aftermarket triggers. Mfg: Technical Marketing
List Price: $ 16.95
Price: $ 16.95

Developing Successful Sport Marketing Plans

Developing Successful Sport Marketing Plans


Every corporate giant and small business in the 7 billion sport industry will want to own this book—the first step-by-step manual on designing, writing, and implementing a winning marketing plan. 7The first book of its kind, written by a renowned leader in sport marketing and management. 7Attractive cover and unique topic will stand out in the general business and marketing sections of major bookstores. 7Sequential chapters, sample plans from industry, questions, key terms, and user-friendly format will be useful to everyone from CEOs to interns. The sports industry just keeps growing, representing an ever-greater slice of the global marketplace. One activity that shows up in all sectors of this exciting, complex industry is the development and writing of market plans. Sport adminstrators and managers need more than ever to understand and communicate how to envision, develop, implement and supervise all stages of the marketing plan. Covering the concepts of situational analysis, consumer behavior, target marketing, marketing objectives, strategies and tactics, market segmentation, data-based marketing, implementation and control, Developing Successful Sport Marketing Plans offers sound, industry-proven methods and guides the reader through each stage of a marketing plan. Dr. David K. Stotlar is a renowned name in the field of sport management. He is co-author of Fundamentals of Sport Marketing, used in academic programs throughout the world; additionally, Dr. Stotlar has published over 50 articles in professional journals, and several textbooks and book chapters on sport marketing, fitness, and sport law. Dr. Stotlar is a professor of sport marketing and sport law at the Universityof Northern Colorado, in Greeley, Colorado, where he makes his home. Dr. Stotlar is a well-known sport management consultant to fitness and sport professionals, and a sport law consultant to attorneys and international sport managers. Dr. Stotlar was selected by the USOC as a deleg…

Price: $
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Leisure Marketing

Leisure Marketing


Divided into nine parts, ‘Leisure Marketing: A Global Perspective’ guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix; Manchester United Football Club: Marketing the Brand; The Growth of the Online Retail Travel Market; Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping; Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book contains international case studies to facilitate understanding. It also features a concentrated and comprehensive study of leisure marketing.It uses real life events to highlight key themes and issues such as marketing of sports stadia as multi purpose venues, leisure retailing: from designer outlets to markets, and corporate hospitality in sport.

Price: $
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Technical Marketing Dry Firing Device For M1a/M14’s & M1 Garands

Technical Marketing Dry Firing Device For M1a/M14’s & M1 Garands


The designer of the dry firing device made for the AR-15’s also developed a dry firing device specifically for the M1A/M14 family and the M1 Garand. There are an increasing number of shooters participating in Garand matches all around the country and of course at Camp Perry. This simple device drops into the action and allows you to dry fire all you want with a simple cock of the charging handle to reset the trigger. Mfg: Technical Marketing
List Price: $ 12.95
Price: $ 12.95