Rag & Bone’s Mashed-up Men’s Spring Collection

Marcus Wainwright is feeling twisted these days.
For the spring men’s collection, Wainwright, the founder and chief brand officer of Rag & Bone, “mashed things up” by taking the brand’s key pieces and updating them to appeal to a street and sports fan.
Wainwright said the collection just returned to New York after being shown to buyers in Europe, where it received a strong reception from retailers.
“Our men’s business is really strong,” he said. “Men’s in general is having a prolonged moment and ours is very stable and growing nicely.”
But what customers were clamoring for, he said, was “more fashion.” Not over-the-top trendy items, but pieces that “push the line and the tenets of the brand,” he said.
So for spring Wainwright answered the call by designing “a more twisted Rag & Bone,” he said during a walkthrough of the line at the company’s Meatpacking District showroom in Manhattan. “Every season we go back to workwear, British tailoring and military references but we’re also bringing in sports elements.”
Case in point: part of the spring offering was “very loosely inspired by tennis from the 1920s onward,” Wainwright said, pointing to a collection of sweaters with V-neck ribbing and other details specific to the sport.

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