Dior Men’s x Maxfield KAWS Capsule Debuts in L.A.

Los Angeles fans of Kim Jones’ work for Dior Men’s will be among the first to shop the summer 2019 capsule collection, which was installed Wednesday at Maxfield’s Jean Prouvé ‘Nomade’ House at 8825 Melrose Avenue and will run until Dec. 26. The first pop-up made its debut at Isetan in Tokyo last month.
The Dior Men’s artistic director commissioned artist KAWS to reimagine the Dior logo and iconic bee for a variety of streetwear-inspired products including T-shirts, jackets, sweatshirts, backpacks and accessories from the Dior Oblique line such as sneakers, and denim pieces using the special craft of Japanese Boro. The complex 17th-century embroidery technique punctuates some of the casual denim pieces to give them a “couture” flavor. In addition, Jones reinterpreted the Saddle Bag for men for the first time. Retail prices range from $ 550 to $ 2,350.
There’s also a limited-edition, white Oblique BMX bike that comes for the first time with a “Dior Oblique” patterned aluminum case with side and top handles for easy carry, in case one chooses to travel with it.
Hard to miss is the large-scale, yellow-and-black cabochon light KAWS bee in Maxfield’s street-front window and another one within the Prouvé House installation that stands roughly eight

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Miu Miu Type Debuts at Maxfield

Maxfield is set to debut the Miu Miu Type capsule collection, a customizable collection that features illustrations and letters. The idea was inspired by Miu Miu’s fall 2018 show staged in Paris in March, in which the elegant halls of the Perret building were hung with generic poster-size sheets of white paper, each bearing a highly distinctive, large-scale, monochrome illustration of a female face or body interlaced with a letterform.
This Miu Miu “alphabet” — all 26 letters were created for the occasion by M/M Paris in collaboration with Miuccia Prada — is designed to engage the wider world and the Miu Miu customer, in a conversation that stretches beyond the immediate fashion show arena.

A look from the Miu Miu Type capsule collection. 
Miu Miu

The company reports that it has seen a significant increase in the desire for customizable and more personal items, and the collaboration with M/M Paris lent itself to be used in this way. It marks the first time Miu Miu is offering custom interactive services to clients.
The collection will be sold at Maxfield in Los Angeles, Miu Miu South Coast Plaza and Miu Miu SoHo, and will be available in 25 Miu Miu boutiques worldwide including London, Milan

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Fear of God, Maxfield Link for Holiday Pop-up

DAY OF RECKONING: Fear of God and Maxfield have gotten their holiday cheer on with a pop-up installation by the Los Angeles streetwear brand.
The store, located in the gallery space across from Maxfield’s Melrose Avenue location, is the site of the brand’s House of God pop-up in which Fear of God founder Jerry Lorenzo has created a church-inspired installation. Lorenzo and his team brought in a dozen vintage church pews, which face out onto an LED screen playing on a continuous loop about two hours worth of Nineties gospel singers in an effort to create re-create an environment akin to a Southern Baptist church, Lorenzo explained.
It’s about creating something with emotion first and product second, Lorenzo said of how the space was designed.
“I want you to come into the pop-up space and really understand and feel the emotion that drives what I do from a design perspective,” he said. “Fear of God is as much about rock ‘n’ roll as it is hip hop as it is sports as it is influenced by my faith in God. Last year we brought in a 1984 pick-up truck and really turned the space into this early Nineties rock ‘n’ roll basement. We

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Gucci Décor Arrives at Maxfield

WELCOME HOME: Gucci Décor has made its way to Maxfield on Melrose Avenue.
The luxury house’s home line will be sold exclusively on the West Coast at Maxfield’s through the holidays.
The two will celebrate the collection’s launch at the retailer Thursday with a private event that includes a performance from James Righton’s Shock Machine.
It’s another notch in the belt of Maxfield, which has been on a tear over the past year with installations and dedicated pop-ups in its main door and space across the way on Melrose Avenue, hosting brands such as ReadyMade most recently, along with Vetements, Celine, Fear of God, Amiri and Enfants Riches Déprimés, among others.
The boutique will carry a mix of Gucci Décor in addition to clothing and accessories from the brand, interspersed with vintage pieces of furniture from the personal collection of Maxfield founder Tommy Perse. The items will be shown throughout Maxfield’s main Melrose Avenue store in addition to the glass Jean Prouvé house adjacent to the store.

From the Gucci Décor collection. 
Courtesy Photo

The collection features a unique collection of brightly colored, fanciful pieces including five wallpapers, decorative folding screens, a jacquard vanity seat, wooden chairs and velvet cushions. Gucci will also have window space on

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