Moncler Unveils ‘Genius Is Born Crazy’ Campaign With Will Smith

There’s a fine line between genius and crazy, but to Moncler they’re one and the same. The Italian-based company unveiled this morning its new brand campaign, “Genius Is Born Crazy” featuring Will Smith in his first fashion campaign.
Tim Walker photographed the actor levitating in a seated position, wearing a red Moncler down parka, white T-shirt and silver pants. “Levitating,” the first of three campaign stories that Moncler will release, explores the antagonistic relationship between genius and crazy.
“I believe in the power of crazy, and I always give a chance to a crazy dream,” said Moncler chief executive officer Remo Ruffini. “The magic often happens somewhere beyond the ordinary, in the exploration of new horizons that only few see, before others follow. Long live the craziest intuitions when rigor and dedication are there to make them happen.”
Though the “Genius Is Born Crazy” campaign is in support of the entire brand, Ruffini created the separate Moncler Genius project to showcase the brand’s heritage through the vision of other creatives such as Valentino creative director Pierpaolo Piccioli, Craig Green, Simone Rocha, Hiroshi Fujiwara, Matthew Williams and Francesco Ragazzi among others.
Smith is a fitting face of the campaign given his many unique and inspirational

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Inaugural Moncler Hackathon Involves 450 Employees

MILAN — “Innovation sprouts and grows when there’s no fear of making mistakes,” said Moncler chief executive officer and chairman Remo Ruffini in kicking off the first Moncler Hackathon held here Thursday.
A lively and enthusiastic mood ran through the former industrial complex, a few steps away from the company’s headquarters, where the 24-hour marathon took place. The audience of 450 employees was upbeat, clapping and cheering to the inaugural speeches.
“Solutions can rarely rely on just one mind, the culture of innovation lays in the ability to work together,” Ruffini said, adding he expected the event to provide unusual solutions.
The employees were divided into 37 teams, each one working on the development of a project across nine strategic areas, ranging from product and IT to supply chain, sustainability, retail and the internal Academy, which stems from the first MonCampus that was launched last year that is dedicated to training young talents in the company.
Capping off the 24-hour event, on Friday, 21 projects will be submitted to the jury, including the five presented by teams from the overseas regions, such as South Korea, Japan, the U.S., EMEA and Latin America. The four shortlisted projects, winners of the Hackathon Prize, will then be assessed

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Moncler and Palm Angels Launch Second Genius Collection in SoHo

Moncler and Palm Angels celebrated the launch of 8 Moncler Palm Angels, the expanded second collection for Moncler Genius, with a party at the Moncler store on Prince Street in SoHo Thursday.
Designer Francesco Ragazzi traveled from London, where he hosted a party in Camden with rapper Octavian, to New York City to host another soiree that drew guests such as Ronnie Fieg, Vashtie Cola, Nigel Sylvester, Young Paris, model Zahara Davis, and Kerwin Frost on the turntables.
The first 8 Moncler Palm Angels collection launched in October 2018, but the second effort from Ragazzi is a much bigger collection. “The first one was more like merchandise for the Genius project, while this one is like my own collection so it’s much bigger,” Ragazzi told WWD at the launch party.
The co-branded pieces, including down parkas, tracksuits, hoodies, and T-shirts, among other styles, feature graffiti, paint splatter, graphics, bright collage patterns and the phrase “mind control” on some styles. The “Palm Angels” graffiti tag that was seen throughout the store on mirrors, walls, and display windows is part of the collection’s theme of “Art Breaking.”
“I started with the idea of a vandalized art gallery,” said Ragazzi about the collection. “The purity of the

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Moncler Reveals Eight Designers for Genius Building Project

GENIUS 8: Moncler revealed on Wednesday the names of the designers and creative talents that are part of its new Genius Building project with the tagline “One House Different Voices.” They are: Valentino’s creative director Pierpaolo Piccioli; stylist Karl Templer who will curate Moncler 1952; Sandro Mandrino for Moncler Grenoble; Simone Rocha; Craig Green; Noir Kei Ninomiya; Hiroshi Fujiwara for Moncler Fragment, and Francesco Ragazzi for Moncler Palm Angels.
The collections for men’s and women’s will be presented together in Milan on Feb. 20, and will be launched as single monthly projects.
Moncler Genius Building will be available at the brand’s boutiques and in pop-up stores around the world.
As reported, Moncler has been teasing the new strategy on social media and billboards here ahead of its show.
Genius Building follows the 10-year run of the Moncler Gamme Bleu and Gamme Rouge lines, designed by Thom Browne and Giambattista Valli, respectively.
 

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Moncler Launches Charity Project with UNICEF

WARM HEART: Moncler has partnered with UNICEF – the United Nations international children’s emergency fund, – to launch a charity project. Named “Warmly Moncler For UNICEF,” the initiative aims to provide clothes and survival kits to children and families in need who live in areas around the world with harsh winter weather conditions.
In particular, the outerwear specialist and the charity association – which operates in 192 countries, – will provide thermal blankets, hats, gloves, scarves, socks and shoes, in addition to fuel to warm up homes and schools. Clean water, food and medicines will be also included in the survival kits.
Previously, Moncler supported children in need by funding the Child Priority Foundation. For the occasion, the brand launched the “Moncler Toy” initiative, which combined art and fashion.
A quirky version of the brand’s iconic cartoonish duck that imparts washing instructions inside all of Moncler’s jackets was molded from glass resin with a three-dimensional effect. The statue was then handed over to British artist Stuart Semple, who manually reproduced a mountain scene onto the duck in black and white, and auctioned it off.
Established in Grenoble, France, in 1952, Moncler was acquired by Italian entrepreneur Remo Ruffini in 2003 and is publicly listed

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Moncler Collaborates With Illustrator Jean-Philippe Delhomme

MILAN — Moncler has teamed with Parisian-born artist Jean-Philippe Delhomme to create a series of three postcard-inspired prints.
Inspired by famous international seaside destinations including Venice Beach, Saint-Tropez and Capri, the prints, donned in bright colors, such as yellow, blue and red, decorate some of the key pieces of the brand’s men’s and women’s spring lineups.
The range includes four T-shirt styles, a hooded raincoat, a pair of men’s swim shorts and a shopping bag. Priced from 230 euros, or $ 250 at current exchange rate, for swimwear, to 995 euros, or $ 1,083, for the raincoat, the pieces are now available at Moncler flagships, as well as at the brand’s online shop.
Rendered with digital printing technique, the illustrations give the fabrics a 3-D feel fusing technological research with craftsmanship. The range echoes beach lifestyle yet incorporates urban feel, reflecting the spirit of the brand’s spring collection.
 

A piece from Moncler men’s spring collection. 
Courtesy Photo

During his career, Delhomme developed several collaborations with fashion brands and publications, including GQ France and Vogue Japan. In the early Nineties, his advertising campaign for the Barneys New York department store was such a huge success that it appeared on billboards across the United States.
Last Thursday, Moncler released its results

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Moncler Gamme Bleu Men’s Fall 2017

Thom Browne styled his models as roped party partners for fall.
Featuring the Moncler showroom transformed into a winter wood with pines, birches and artificial snow as a set, the runway show was a celebration of the antique and courageous art of hiking.
Ropes were not only wrapping and connecting the models, but they also became the main motif printed on many of the pieces, from a transparent waterproof long jacket and a sartorial padded suit to a wool tailored coat worn over a blazer and a pair of filled pants, all worked in the same pattern. References to mountain sports also echoed in the snap-hocks used as closures on an oversize padded blazer, as well as in the retro goggles, in the gaiters and in the giant backpacks completing the outfits.
With his collection, which juxtaposed tailored silhouettes with ultimately sporty looks still infused with a sartorial quality, Browne hit many trends of the season. For example, the maxi puffers; the omnipresent fur accents; the rich, thick knits with handmade finishing, as well as the insertion of very light colors in the palette.
A good signali to the industry: You can be on trend without compromising your design philosophy or your personal fashion vocabulary.

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Moncler Hosts Photographer-Laden Party at New York Public Library

MONCLER’S SNAPSHOT: Sure, sure everybody’s a photographer in these iPhone-wielding days, but at Moncler’s party Thursday night that really seemed to be the case.
Fabien Baron, Hans Feurer, Lachlan Bailey, Craig McDean, Brigitte Lacombe, Mario Sorrenti, Charlotte Kidd, Terry Richardson, Olivier Zahm, Pamela Hanson, Roxanne Lowit (…you get the picture) weathered the rain to get to the New York Public Library. Some like Calvin Klein skipped the seated dinner for 200, stopping by just to check out the “Art for Love” exhibit. The Baron-curated images are also in a new book and an online auction — no small task.
Moncler chairman and chief executive officer Remo Ruffini explained, “For me, these are the 32 best photographers. I made my own list. It was easy to make the list, but very difficult to convince them.”
Guests eyeing the “Art for Love” images included Lily Kwong, Liya Kebede, Toni Garrn, Nan Bush, and Pyper and Lucky Smith.

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Calvin Klein Turns Up at Moncler Event, Highlights His Plans for a Book

CALVIN IN DEVELOPMENT: Latecomers to Moncler’s “Art For Love” dinner Thursday night at the New York Public Library missed Calvin Klein giving the exhibition his full attention.
Curious about Fabien Baron’s curation of the exhibition and how he wrangled the 32 featured photographers, Klein wanted to see for himself. Baron, whom Klein first worked with in the early Nineties, was one of several of his go-to photographers who mingled nearby. “It’s so well-done.” Klein said.
Another emissary of his past, Richard Avedon’s grandson Michael took a moment for a quick hello, telling Klein how he was recently looking at some of the work the designer had done with the prized photographer. And apparently so has Klein, who is in the early stages of a new book.
“I’ve been going through thousands of images that ran in advertising or that didn’t run. There are these amazing photographs that I think would be interesting to see, especially now because people don’t do that so much any more.” said Klein, noting how social media has cut short the long-form advertising he once favored. “I used to do 27-page campaigns. When I did a Vanity Fair outsert, I think it was 99 pages or something. I mean,

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