Ron Frasch Joins Aztech Mountain’s New Board of Directors

Aztech Mountain is gearing up for its next chapter and has tapped retail veteran Ron Frasch to serve on its newly created board.
The high-end, skiwear-skewed brand was founded in 2013 by Anthony Heifara Rutgers and David Roth who had a combined 20 years of experience in the apparel industry. Rutgers worked at LVMH’s watch and jewelry division and moved on to Marc Jacobs, while Roth has an MBA from New York University and is a trained forensic accountant whose grandfather started the eyeglass firm Avant-Garde, which was eventually sold to Luxottica, and whose father started Marchon, which was sold to VSP in 2008.
Since launching, Aztech Mountain has caught the attention of Barneys New York and other high-end retailers and is now carried in over 70 stores in 10 countries, according to Rutgers.
“A founder’s vision is always amazing, but we also know we have blinders on,” he said. “We haven’t had a lot of outside influence or anyone to ask questions and poke holes in what we’re doing. We think the brand can be much bigger, but we need to grow up a little bit and Ron will be able to tell us whether to accelerate or pull back. He’s the

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You Can Stay for Free in a Beautiful Cabin in the Alaska Mountains

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Somewhere In The Bulgarian Mountains, A Woman Recreates Beyoncé’s ‘Single Ladies’ In Total Silence

If someone flawlessly executes a Beyoncé number in the middle of the remote Rhodope Mountains with nobody there to see it, did it really happen?

Luckily for Gery Georgieva, the video of her triumphant achievement is gaining serious traction online. Georgieva, a British-Bulgarian artist known for blending pop and folk cultures, attempts the only YouTube re-staging of Beyoncé’s “Single Ladies (Put a Ring On It)” choreography you haven’t seen, donning traditional garb and jingling quietly against the snowy landscape. It’s bizarre and oh-so beautiful. 

I see pop and folk culture as parallel,” Georgieva explained in an interview with Broadly, “in that they’re the lowest common denominator way of belonging that can move such a big amount of people. That power — to have the ability to encourage thousands of people to learn a Beyoncé dance — that’s something quite special and weird.”

Some other Georgieva moments worth exploring include this Caviar Face Tutorial, which is exactly what it sounds like, and this disco-themed reimagining of Monet’s “Water Lilies.“ Compare the artist’s skills to the original Bey below and let us know your thoughts in the comments.

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Mountains and Rivers: Complementing Your Healthcare with Alternative Medicine

Mountains and Rivers: Complementing Your Healthcare with Alternative Medicine


Unique among alternative medicine books, Mountains and Rivers: Complementing Your Healthcare with Alternative Medicine, presents fifteen fascinating alternative medicine therapies that will complement traditional medicine to improve health. The book is an excellent reference and lists sources for additional study.
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100 Best Routes On Scottish Mountains

100 Best Routes On Scottish Mountains


From gentle afternoon strolls to challenging scrambles in remote mountain sanctuaries, this revised and updated guide covers walks in the Scottish highlands. All walks are circular and accessible by road. No rock climbing is involved and the routes, each including a peak over 2000 feet, have been selected by an experienced Scottish walker. All Highland regions are included and each walk can be completed in a day. Maps and information about difficulty rating, type of terrain and conditions in adverse weather is provided. * All walks are circular and accessible by road * No rock climbing is involved * Selected by an experienced Scottish walker * Each route includes a peak over 2,000 feet * All Highland regions are included * All walks can be completed in one day * Each route has a detailed sketch map and ratings for technical difficulty, type of terrain and conditions in adverse weather

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Tilting At Mountains: Overcoming Personal Demons To Climb the Worlds Highest Peaks

Tilting At Mountains: Overcoming Personal Demons To Climb the Worlds Highest Peaks


Climbing where only a handful of men have gone before, Edurne Pasaban is the first woman to climb all fourteen mountain peaks higher than 8,000 meters. On May 17, 2010, a 37-year-old Spaniard named Edurne Pasaban became the first woman to climb all fourteen peaks higher than 8,000 meters. This record-breaking accomplishment put the Basque woman on National Geographic’s 2010 Adventurers of the Year list. The next year, both The Alpinist and Outside magazines placed her on their Adventurers of the Year lists, too. Pasaban’s accomplishment did not come without controversy: Another woman, Korean climber Oh Eun-Sun, claimed to have completed the peaks a few weeks earlier. Later inquiries revealed that Oh Eun-Sun had failed to summit Kangchenjunga in 2009 and her claim was eventually withdrawn, leaving Edurne as the clear victor. But how did she get there? Published for the first time in English, Tilting at Mountains tells Edurne’s heartfelt and deeply personal story. She details not only how she came to climb the 8,000-meter peaks– the competitive nature of her Basque heritage played a role, as did, admittedly, an interest in handsome climbing guides but also how her love for the mountains pulled her from a deep, soul-crushing depression. The book covers her climbs on all the 8,000-meter peaks, some of which were almost cakewalks while others were climbed at great cost, including the loss of close friends.
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Dorie: Woman of the Mountains

Dorie: Woman of the Mountains


Before the Great Smoky Mountains became a national park, the region was a lush wilderness dotted with isolated farms. Into this land of unspoiled beauty, Dorie Woodruff Cope was born in 1899. In this evocative memoir, Dorie’s daughter, Florence Cope Bush, traces a life at once extraordinary and yet typical of the many Appalachian farm families forced to leave their simple mountain homes for the cities; abandoning traditional ways for those born of “progress.” Dorie’s story begins with her childhood on an isolated mountain farm, where we see first hand how her parents combined back-breaking labor with intense personal pride to produce everything their family needed from food and clothing to tools and toys from the land. Lumber companies began to invade the mountains, and Dorie’s family took advantage of the financial opportunities offered by the lumber industry, not realizing that in giving up their lands they were also letting go of a way of life. Along with their machinery, the lumber companies brought in many young men, one of whom, Fred Cope, became Dorie’s husband. After the lumber companies stripped the mountains of their timber, outsiders set the area aside as a national park, requiring Dorie, now married with a family of her own, to move outside of her beloved mountains. Through Dorie’s eyes, we see how the mountain farmers were forced to abandon their beloved rural life-style and customs and assimilate into cities like Knoxville, Tennessee. Her experiences were shared by hundreds of Appalachians during the early twentieth century. However, Dorie’s perseverance, strength of character, and deep love of the Smokies make this a unique and moving narrative. The Author: Florence Cope Bush is a former newspaper reporter and freelance writer in Knoxville, Tennessee. She is the author of Ocona Lufte Baptist Pioneer Church of the Smokies, and a regular contributor to Smoky Mountain Historical Society publications. Durwood Dunn is professor history a.

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Ozark Mountains Dark Side Stories

Ozark Mountains Dark Side Stories


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Mountains 2015 Cool Sites Wall Calendar: 9781582964805

Mountains 2015 Cool Sites Wall Calendar: 9781582964805


Panoramic photography featuring mountains fits perfectly in the office cubicle where standard wall calendars are too large. You’ll find stunning images of mountains in every season and every corner of the world. Features 12 gorgeous full-color images accompanied by caption
List Price: $ 13.99
Price: $ 13.99

Mountains Cool Sites 2014 Panoramic Wall Calendar: 9781582964591

Mountains Cool Sites 2014 Panoramic Wall Calendar: 9781582964591


Panoramic photography featuring Mountains fits perfectly in the office cubicle where standard wall calendars are too large. You’ll find stunning images of mountains in every season and in every corner of the world. As a bonus you’ll find a resource directory with a listing of related websites on trip planning, travel information, tours and biking, National Parks, whitewater rafting and skiing. The calendar is a beautiful memento or gift for anyone who yearns for mountain country.
List Price: $ 12.99
Price: $ 3.89

Mountains Cool Sites 2014 Panoramic Wall Calendar: 9781582964591

Mountains Cool Sites 2014 Panoramic Wall Calendar: 9781582964591


Panoramic photography featuring Mountains fits perfectly in the office cubicle where standard wall calendars are too large. You’ll find stunning images of mountains in every season and in every corner of the world. As a bonus you’ll find a resource directory with a listing of related websites on trip planning, travel information, tours and biking, National Parks, whitewater rafting and skiing. The calendar is a beautiful memento or gift for anyone who yearns for mountain country.
List Price: $ 12.99
Price: $ 12.99

Mountains and Rivers: Complementing Your Healthcare with Alternative Medicine

Mountains and Rivers: Complementing Your Healthcare with Alternative Medicine


Unique among alternative medicine books, Mountains and Rivers: Complementing Your Healthcare with Alternative Medicine, presents fifteen fascinating alternative medicine therapies that will …
List Price: 15.95
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