Roland Mouret Shuts Town House Store on Madison Avenue

MOVING ON: Roland Mouret has shut his town house store at 1006 Madison Avenue as part of a wider reorganization of the business, which is streamlining and putting a greater focus on e-commerce, digital and wholesale.
Mouret opened the store, at 77th Street, in September 2016, having relocated from number 952 Madison Avenue. It spanned 1,937 square feet over the ground and mezzanine levels of the Twenties-era building.
“It’s the smallest town house on Madison — it’s unique,” the designer told WWD at the time, adding that he was proud to remain near to The Met Breuer, which focuses on the The Metropolitan Museum of Art’s 20th and 21st century collections.
The setting was similar to Mouret’s London flagship, which is located in a red brick town house on Carlos Place, across from The Connaught hotel and just off Mount Street. In London, retail is on the ground floor with design studios and offices on the upper levels. The vast Carlos Place town house remains open.
As reported, Madison Avenue has been struggling with declining rents and high vacancies since the 2008 recession. According to research by Cushman & Wakefield, Madison Avenue availability rose to 27.8 percent at the end of the second quarter of

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Roland Mouret Resort 2019

Roland Mouret is eager for his woman to kick back, relax – or run around – with these fluid, draped clothes, which are meant for all-day or all-night wear.
Mouret described these pieces as “a best companion, a best friend” and said he wants his women to exhale into them. The collection was colorful and meant for movement, with sporty touches such as knits and sleeveless jackets with flashes of perforated fabric and a stretchy lining for a silver sequin gown, with a slit up the front. “You can run in it, move around and dance in it. You can live with this dress,” said the designer.
He worked bouclé stretch into a tailored suit and a fitted skirt and offered up a softly-structured, single–breasted trench with a belted waist. Other athletic touches came in the form of a ribbed knit tank dress and a languid jumpsuit with a stretchy waist, and loose tabard knits in bright colors. Things got even more comfortable with pajama–like tops and jackets that were draped at the back, and long tunic dresses with detachable skirts.

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Roland Mouret Pre-Fall 2018

Roland Mouret said he wanted a collection that was all about movement, lightness and freedom and, to wit, played with volume, draping and longer lengths. A long and loose cotton shirtdress had string ties at the wrists and could be worn open or closed at the back. Languid, unlined trenches had epaulet details that melted into the shoulder or came with geometric patterns and fringed edges. Dresses were lightweight and airy, as in a long powder pink one in a textured organza with Mouret’s signature folds around the neck. A featherweight, off-the shoulder gown in Lurex brocade was versatile enough to wear with sneakers or stilettos.

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Chef Hélène Darroze, Roland Mouret Tickle the Senses at London Dinner

FRENCH CONNECTION: Roland Mouret may have made London his home, but his heart, and palate, still fly the French flag.
On Thursday, when Americans were tucking into their Thanksgiving turkeys, Mouret hosted a dinner prepared by the two-star Michelin chef Hélène Darroze, his old friend and neighbor on Carlos Place in Mayfair to mark the launch of his first fragrance earlier this year, called Une Amourette. Darroze operates an eponymous restaurant across the street at the Connaught hotel.
There was Champagne and foie gras to start, and guests later took to the first floor of Mouret’s townhouse flagship for a three-course meal built around the notes of Une Amourette: The blue lobster starter was marinated with cardamom, pink peppercorn and bergamot, while the roast saddle of venison came with a black pepper crust flavoured with smoked juniper.
Dessert was Mouret’s childhood favorite, caramelized apple tarte tatin, which Darroze — who had set up a temporary kitchen in Mouret’s townhouse — served with a side of hay-flavored ice cream on a table laid with bowls of irises and thick white candles.
“My grandmother used to make me tarte tatin — but hers was more burnt than Hélène’s,” said Mouret, whose guests included Arizona Muse and Cat

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Roland Mouret Resort 2018

Roland Mouret loosened up for resort, presenting a series of fluid silhouettes in a monochromatic palette of red, black and white. There were flowing midi dresses, airy blouses and loosely draped jumpsuits.
Mouret also experimented with tailoring while staying true to his signature femininity; cropped trousers, pencil skirts and jackets were done in monochromatic tweed fabrics, featuring details such as lace trims and raffia fringing.
The eveningwear offer stood out for its bold floral patterns and delicate fil coupé fabrics, which highlights the designer’s efforts to introduce his take on demi-couture, offering decorative yet wearable pieces “for a new generation of customers.”

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Roland Mouret Pre-Fall 2017

Roland Mouret, on a perpetual quest to fill the holes in his clients’ seasonal wardrobes, turned out a collection of bright and embellished — but still classic — shapes. Among the highlights was a long canary yellow dress done in fil coupé fabric with subtle harness details around the bodice, and a paisley tunic dress also made from fil coupé.
Bomber jackets were embroidered with abstract flowers, as were halter dresses, while crop tops had delicate fringing along the edges of the sleeve. Elsewhere there were draped, languid silhouettes, as in a silk open-back dress with fluid sleeves and a loose belted kimono jacket and trench, both examples of a new outerwear category for the designer.
Mouret is building his business with separates, too, which he said now account for 50 percent of sales. Hence the sculptural tops, knits and sleek double-face satin trousers dotted in between the more statement pieces.

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Poetry Hour: Roland Mouret Seeks Deeper Bonds With Clients

LONDON — It’s not often that a designer throws open the doors of his bedroom to customers, but that’s just what Roland Mouret is planning to do next year when he fully opens his Manhattan townhouse, which he sees as part shop, part apartment, part refuge.
The French-born, London-based Mouret, who celebrates two decades in business next year, has already opened the shop part of 1006 Madison Avenue, but his private apartment on the top floor is still under construction. The apartment, and its role in the business, reflects the designer’s ideas about fashion, design and retail today.
Mouret talks to WWD about the relationship that designers need to have with their luxury customers; see-now-buy-now, and his plans for 2017, 20 years after he founded the company not in the bedroom, but in his kitchen.

WWD: Why would you open the ultimate private space — your bedroom — to clients at the townhouse?
Roland Mouret: We come to fashion because of stories about people. Think of the apartment of Coco Chanel in Paris: Who doesn’t want to go there and try on Chanel clothes? I think it’s brilliant for me to be able to do that. The bedroom will be open to clients to go

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