N.Hoolywood’s Creative Casting Sets Tone for Collections

TOKYO — Over the past several seasons, N.Hoolywood has become a staple on the New York Fashion Week: Men’s calendar, and it’s not only for its stylish collection. The brand is well-known for street-casting the models who walk in the show, and often the models draw nearly as much buzz as the clothes themselves.
“After the show ends, there are people from casting companies and modeling agencies waiting outside every time,” said N.Hoolywood’s designer Daisuke Obana. “Some models have even hit it big after walking in our show.”
Obana started his brand almost by accident. He had been working as a buyer for a popular vintage clothing store in Tokyo, making up to 10 buying trips to different parts of the U.S. every year. But after working in the vintage industry for about a decade, he noticed that the best items were getting harder and harder to find, and he started to question whether there was a future for him in his vocation.
“At that time there were a lot of things that were in terrible condition but had a good aura, or things that didn’t hold any value to most people but were still cool,” he said. “So I started to select and

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