Gucci is under fire once again for cultural appropriation.
The Italian fashion house is being criticized for selling a headscarf for $ 790 called “Indy Full Turban,” with many on social media claiming the accessory and its name are insensitive toward the Sikh culture.
The headscarf was previously available for purchase on Nordstrom’s web site, but has since been marked as “sold out.” The name has also been changed on the retailer’s web site to appear as “Indy Full Head Wrap” instead of “Indy Full Turban.” The product doesn’t appear to be listed on any other retailers or Gucci’s own e-commerce site.
The product itself made its debut on multiple white models during Gucci’s fall 2018 runway, the same runway show that featured the brand’s balaclavas, which also came under fire earlier this year because of its claims of resembling blackface. Gucci quickly removed the product from its stores and retailers in February and issued an apology, stating: “We consider diversity to be a fundamental value to be fully upheld, respected and at the forefront of every decision we make.”
The Gucci sweater has been removed from stores and online.
Aitor Rosas Su/WWD
Following the incident, Gucci’s chief executive officer, Marco Bizzarri, traveled to Harlem to meet
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