The founding family’s control at Eton is coming to an end.
On Friday, the upscale Swedish shirt brand said David Thörewik, currently managing director at Weekday, a brand owned by H&M, has been named chief executive officer. He will succeed Hans Davidson, the grandson of the founders, who has served as the company’s ceo since 1989. Davidson will continue to serve as a senior adviser to the company for at least the next two years to help with a smooth transition and “ensure Eton’s core values and culture remain,” a spokeswoman said.
“To Hans, it was important that they chose a successor that was a great fit with the company, someone who shares the same core values and has a similar cultural background. Hans is leaving the role as Eton’s ceo with great confidence knowing Eton’s future is in the best possible hands,” she said.
Under Davidson’s leadership, Eton has expanded its product assortment, improved its logistics, digitalization and brand identity. In 2018, the privately owned company reported double-digit growth, closing the year with revenues of 97 million euros, up 12 percent compared to the previous year. It is projecting sales of 100 million euros in 2019.
“Hans Davidson and the whole team at Eton have
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