Selena Gomez will walk the cobblestone streets of The Grove in Los Angeles on Sept. 5 to celebrate the Coach x Selena Gomez collection pop-up there, a specially contsructed shop outside Coach’s permanent store that opens Aug. 31 and runs through Sept. 10.
Designed for the second creative collaboration between the pop superstar and the brand, which was unveiled earlier this month and included the first ready-to-wear pieces done in collaboration with Coach creative director Stuart Vevers, the temporary shop will feature the latest Gomez campaign.
The Coach x Selena Gomez pop-up at The Grove.
“It’s really fun creating with Selena. She has a strong point of view and knows what she wants. We chat, catch up and just play — it’s really natural,” Vevers said.
Said Gomez, “I felt so relieved and so proud when I saw the collection for the first time. You put so much thought and work behind it; it truly represents who I am. It is very soft, it has a combination of silks and lace, sweaters and hoodies. Combining all of that into one closet feels so good.”
The opening will coincide with a promotion for fans to shop the Selena Bond Bag, one of two new styles the