Madhappy Gets in the Summer Spirit With Los Angeles Pop-ups

LOS ANGELES — With Madhappy opening the doors to its Abbot Kinney Boulevard and Melrose Place pop-ups, a couple things stuck out.
For starters, the elevated basics brand is now dabbling with food in store — not exactly within the four walls, but just outside, enlisting Jon & Vinny’s for an ice cream stand concept at its 1,200-square-foot Abbot Kinney location. Second, the two stores are a subtle test internally for the brand to see operationally what it’s like to run pop-ups simultaneously in the same city.
The young brand has been measured in its retail game plan, testing temporary stores as a companion to its online shop in places such as Los Angeles; Aspen; Williamsburg, Brooklyn; and Miami.
The pop-ups have become respites to also tout the brand’s advocacy of mental health awareness, and they’ve become just as much a calling card as their signature hoodie stitching.
Inside each of the summer pop-ups is programming, such as panels on mental health and a wall where visitors are encouraged to express themselves directly. Melrose, because of its larger footprint at 2,000 square feet, has what the company’s calling a self-reflection chamber filled with positive affirmations.

Madhappy has launched two pop-ups simultaneously, on Melrose Place and

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Fair Harbor to Open Three Pop-ups in New York

Fair Harbor, the sustainable swimwear brand, will open three seasonal pop-ups around New York this summer.
The first is located at Brookfield Place at 230 Vesey Street in lower Manhattan where the company has created a beach-like atmosphere inspired by Fair Harbor on Fire Island. Wood fixtures painted white with pops of color complement the full assortment of men’s and women’s product. At the center of the shop, a “fish tank” holds empty plastic bottles highlighting the brand’s mission of creating product out of recycled plastics. The dressing room is designed like an outdoor beach shower and the checkout is made of an old surfboard completing the beach experience. The shop will be open through Labor Day weekend.
The second shop will be located at One Hotel Brooklyn Bridge and will have a similar design aesthetic as Brookfield Place. It will be open for July and August.
For the remaining shop, Fair Harbor has partnered with Sunswell, a Sag Harbor, N.Y.-based men’s brand to create Sag Mercantile. Located at 17 Washington Street just off of Main Street in the village of Sag Harbor, the 1,000-square-foot shop will carry the full assortment from both brands and will showcase a series of community events as

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Dior to Open Men’s Pop-ups Featuring Soroyama Robot

Dior Men is getting a lot of mileage out of its Hajime Sorayama sculpture.
Last November, the brand’s artistic director Kim Jones commissioned a 39-foot-tall sculpture of a robot woman by Japanese contemporary artist Sorayama to be the centerpiece for his pre-fall 2019 men’s show in Tokyo. The artist also designed a Dior logo for the season and his futuristic imagery became part of the prints used in the collection.
Now, smaller versions of the sculpture are making their way to retailers in North America, where they will be featured in a series of pop-ups this spring.
The first debuted at The Park at CityCenterDC in Washington, D.C., on Tuesday. The 16.4-foot version will remain on site through May 7.
On May 1, Holt Renfrew’s Yorkdale store in Toronto will install a 9.2-foot version that will remain there through May 31. On the other coast, South Coast Plaza in Costa Mesa, Calif., will take delivery of the robot that had been at CityCenter and install it in its Jewel Court on May 14. It will remain there through May 28.
Designed like pods, the interconnected spaces are modular and can be adapted to a number of different retail locations. Inside the metal pods are mirrors

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Prada to Set Up Pop-ups in Galeries Lafayette

POP-UP IN PARIS: Prada will take over the window displays of Galeries Lafayette at the end of the month, while setting up two pop-up stores on the ground floor of the Paris department store, one for men and another for women.
From July 31 to Aug. 20, Prada will plaster the eleven windows lining the French capital’s Boulevard Haussmann with posters illustrating the fashion brand’s vision of women, with messages such as “soft touch” and “the rise of romance.”
The posters will also cover the facade of the store. A window on a perpendicular street will be dedicated to Prada perfume, and the skybridge between the store’s two main buildings will be decorated with a giant version of the brand’s Trick Robots.
The displays will reflect the brand’s fall 2017 collection and use wood paneling and contrasting colors to divide the spaces.

A rendering of the Prada men’s pop-up store in Galeries Lafayette. 
Courtesy

The men’s pop-up store, which will feature pieces from the ready-to-wear collection as well as accessories, will be made from an open, boxlike structure with a black-and-white checked floor.
The woman’s pop-up will be an enclosed space with a video screen wall on the exterior to draw people in. The curved space will

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Prism Launches Worldwide Pop-ups Featuring Chloe Sells Art

HOT STUFF: London brand Prism, which has rapidly moved from eyewear into clothing and accessories, plans to beach hop this summer with a series of pop-up shops in resorts ranging from Bali to Mykonos to Venice Beach. The five pop-ups will stock the brand’s swimwear, beachwear, footwear, sunglasses and accessories, and showcase original photographic art by Chloe Sells.
“We really wanted to activate retail spaces in beach destinations that we don’t work with all year-round,” said Anna Laub, the founder and creative director of Prism, who opened her first store last year in London’s Marylebone neighborhood. “We’re taking over the stores’ windows and have tailored our space to suit each shop. We’ve also done an exclusive swimsuit for each store.”
Laub is collaborating with her friend, the artist Chloe Sells, on the windows at each location. They will be covered with handmade vinyl prints showing a variety of tropical images from Sells’ catalogue. As they’re made from vinyl, the prints can stick to the shop windows and let the light shine through for a “prismatic effect,” Laub said.
The pop-ups will start opening Wednesday, and trade for the duration of the summer. Prices range from 150 pounds, or $ 234, for a pair of espadrilles to

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