Paul Stuart is fighting back against the proliferation of low-cost made-to-measure men’s wear.
The upscale New York-based specialty retailer has quietly launched CustomLab, an initiative that taps into its 80-plus years of expertise creating and selling men’s apparel as well as the large fleet of on-site tailors at its Madison Avenue flagship.
“We’d been talking a lot about what we could do to compete with all the other retailers who have launched made-to-order at an opening price point,” said chief executive officer Paulette Garafalo. That includes companies such as Suitsupply, Indochino, Knot Standard, My.Suit and others. Even more long-standing competitors such as Men’s Wearhouse have embraced this popular category, with many offering customized suits for as low as $ 400.
“We felt we were losing momentum and wanted to continue to be relevant and give the consumer what he wants,” Garafalo said.
So the Paul Stuart team put their heads together and came up with the concept that brings the opening price suit in the store down to $ 995 with a three- to four-week turnaround. Also available are sport coats starting at $ 695 and shirts at $ 195.
An off-the-rack suit at Paul Stuart starts at $ 1,595 and most retail for $ 1,895 to $ 1,995. Bespoke garments sell for
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