Model Behati Prinsloo Teams With Seven For All Mankind

LUCKY SEVEN: Model Behati Prinsloo won’t have a Super Bowl-sized audience like her husband Maroon 5 frontman Adam Levin did last weekend, but she is front-and-center for Seven For All Mankind.
The model is the focus of the Los Angeles-based denim and lifestyle brand’s spring campaign. Lensman Guy Aroch shot her along the California coast for the third installment of #wearemankind. The model is a familiar face with the fashion crowd, having worked with Victoria’s Secret, Elizabeth Arden and Swarovski, among others.
As a jeans kind of girl, she modeled styles with denim side stripes, fringe accents, unexpected soft fabrics and pops of color. Malcolm Jackson, Ali Tate Cutler, Alicia Herbeth and Josh Upshaw rounded out her supporting cast for the Delta Galil Industries-owned label. This time around, the “We Are Mankind” initiative plays up the layers that make up individuals. The brand will also be adding new denim and ready-to-wear styles for women and men.
Executives at the denim label met the model in October and appreciated “her genuine obsession with denim and admiration for Seven For All Mankin,” a company spokeswoman said. “What we love most about Behati is that she is more than meets the eye, beyond being in this

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Elizabeth Arden Signs Behati Prinsloo

JUICY’S NEW ANGEL: Elizabeth Arden has signed model Behati Prinsloo as the face of a new fragrance masterbrand coming from Juicy Couture in July. Elizabeth Arden, which holds the brand’s fragrance license, declined to give the name or any further information on the upcoming project. “The new Juicy Couture fragrance makes a statement, and in Behati we found the perfect girl to capture the spirit of the brand,” said Robin Mason, senior vice president of global marketing at Elizabeth Arden. “Behati is a dynamic woman with global appeal.”
No word on whether the model — who has also been a Victoria’s Secret Angel — consulted her husband, Maroon 5 frontman Adam Levine, about the project. Levine launched his first fragrances — also a masterbrand with options for men and women — in spring 2013.

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WWD » Elizabeth Arden Signs Behati Prinsloo
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