Apex Global Brands today revealed a multibrand partnership with Stem Holdings, the vertically integrated branded cannabis company, to produce CBD products through a licensing agreement.
Through the partnership, Apex, formerly called Cherokee Global Brands, will debut medically-directed CBD products in 2020 made with Stem Holdings’ medical division that launched in August. The products will be made for Apex subsidiaries Hi-Tec, the 45-year-old outdoor brand; Magnum, a military, workwear and service-industry footwear purveyor, and Everyday California, the La Jolla, Cali.-based lifestyle label.
“The selection process for a CBD partner was highly rigorous,” said Apex chief executive officer Henry Stupp. “We wanted to ensure that as we expanded into new types of licensing agreements that the values of the prospective CBD partner’s organization fit well with Apex’s own values and portfolio of brands. From the beginning of our discussions with Stem, the fit and benefits this partnership could offer our common consumers became more and more apparent. We cannot wait to share some incredible and innovative products with consumers early next year.”
Stupp told WWD that Apex consumers were “looking for products that complement their highly active lifestyles.” He did not elaborate on what products will be released, but said, “We are working on customized
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