Psycho Bunny to Open First U.S. Retail Store in Miami

Psycho Bunny is jumping into the retail fray in Miami.
The New York-based men’s brand with the slightly maniacal rabbit logo with its teeth hanging over a skull and crossbones, is opening its first store in the Aventura Mall this fall.
The brand operates two stores in Panama, two in Mexico and will open one in Bogotá, Colombia, by the end of the year. There are also 17 retail locations in Japan, including a flagship in Shibuya.
The concept is a bit unorthodox since the store will have two iterations: a 1,400-square-foot space will open as a pop-up at the beginning of November and stay in operation through the middle of January. At that point, it will be closed until the middle of March when it will reopen permanently as a 1,600-square-foot flagship.
“Because of the timing of when we signed the lease, we needed more time to [create a flagship],” said Robert Goldman, who operates the brand with Robert Godley. So to capitalize on the holiday traffic, a pop-up was created that will replicate a working artist’s studio. It is being designed by the Montreal-based architectural firm, Aedifica, which has worked with Adidas, Aldo and others.
Each side of the Psycho Bunny store will

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The Wild Rise of Psycho Bunny

Polo shirts are a dime a dozen in the men’s industry, but one brand has built a solid business with a tortoiselike approach to the race — and thanks to its slightly maniacal rabbit logo.
Since its founding in 2005, Psycho Bunny has built a $ 20 million business with its high-quality polos that sport an embroidered logo of a bunny with pink ears and its teeth hanging over a skull and crossbones.
“I was a little mystified by it at first,” admitted Ken Giddon, president of Rothmans, a men’s specialty store based in New York. “What makes another polo line unique and salable? But it has a logo that appeals to a lot people — it’s irreverent and fun — especially to the guy who feels funny representing a big-name brand. Plus, the price-value relationship is tremendous.” The brand’s classic polo retails for $ 85.
Giddon installed a pop-up for the brand in his store in early June and “we sold the heck out of it,” he said. “It was our most successful pop-up in terms of dollar volume. It had a five-week run and it surprised us every week. We sold around 500 units out of the New York store, and it’s not

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Psycho Stephen

Psycho Stephen


When a £1 million construction deal starts to go pear shaped, and a London heavy mob working for the opposition ransack his house, Stephen Moyle is out for revenge. In a tale of violence and adventure via the North of England and Canada, Stephen recounts the events that led to a three and a half year jail term and his eventual sectioning. Having taken revenge of the mob that was terrorizing his family and business deals, Stephen was imprisoned in HMP Lewis; but with the voices of God Almighty and the Devil guiding his thoughts Stephen''s actions on the inside were to get him moved to HMP Camp Hill, Isle of Wight, from which he was to make his daring escape. Having scaled the prison walls and made his way through the razor wire, a scratched and bloody Stephen set off to swim across the Solent back to his family. His escape mobilized a specialist police unit and the hunt began. While on the run, Stephen returned to his scamming and thieving ways, but despite it all he found time to marry his long-term girlfriend Judith. But after the wedding, things went from bad to worse as the voice of God was still present in Stephen''s thoughts; after a publican is almost killed the D11 squad close in and Stephen is returned to prison. Stephen is eventually released but his spell on the outside is short lived when he is re-arrested for GBH on his wife. At the court hearing, Stephen was sectioned for life and sent to Broadmoor Secure Hospital.
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Psycho Stephen

Psycho Stephen


When a 1 million construction deal starts to go pear shaped, and a London heavy mob working for the opposition ransack his house, Stephen Moyle is out for revenge. In a tale of violence and adventure via the North of England and Canada, Stephen recounts the events that led to athree and a half year jail term and his eventual sectioning. Having taken revenge of the mob that was terrorizing his family and business deals, Stephen was imprisoned in HMP Lewis; but with the voices of God Almighty and the Devil guiding his thoughts Stephen’s actions on the inside were to get him moved to HMP Camp Hill, Isle of Wight, from which he was to make his daring escape. Having scaled the prison walls and made his way through the razor wire, a scratched and bloody Stephen set off to swim across the Solent back to his family. His escape mobilizeda specialist police unit and the hunt began. Whileon the run, Stephen returned to his scamming and thieving ways, but despite it all he found time to marry his long-term girlfriend Judith. But after the wedding, things went from bad to worse as the voice of God was still present in Stephen’s thoughts; after a publican is almost killed the D11 squad close in and Stephen is returned to prison. Stephen is eventually released but his spell on the outside is short lived when he is re-arrested for GBH on his wife. At the court hearing, Stephen was sectioned for life and sent to Broadmoor Secure Hospital.
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Price:

Psycho Steve – I Swam the Solent to Freedom. No Jail Can Hold Me

Psycho Steve – I Swam the Solent to Freedom. No Jail Can Hold Me


When a GBP 1 million construction deal starts to go pear shaped, and a London heavy mob working for the opposition ransack his house, Stephen Moyle is out for revenge. In a tale of violence and adventure via the North of England and Canada, Stephen recounts the events that led to a 3 and a half year jail term and his eventual sectioning. Having taken revenge of the mob that was terrorising his family and business deals, Stephen was imprisoned in HMP Lewis; but with the voices of God Almighty and the Devil guiding his thoughts Stephen’s actions on the inside were to get him moved to HMP Camp Hill, Isle of Wight, from which he was to make his daring escape. Having scaled the prison walls and made his way through the razor wire, a scratched and bloody Stephen set off to swim across the Solent back to his family. His escape mobilised the D11 specialist police unit and the hunt began…Whilst on the run, Stephen returned to his scamming and thieving ways, but despite it all he found time to marry his long-term girlfriend Judith. But after the wedding things went from bad to worse as the voice of God was still present in Stephen’s thoughts; after a publican is almost killed the D11 squad close in and Stephen is returned to prison. Stephen is eventually released but his spell on the outside is short lived when he is re-arrested for GBH on his wife. At the court hearing, Stephen was sectioned for life and sent to Broadmoor Secure Hospital.
List Price:
Price: