Laudomia Pucci: How Styling Keeps Brands Fresh Across Generations

LOS ANGELES — “Don’t crush your chiffon, honey,” Neiman Marcus senior vice president and global fashion director Ken Downing advised a model.
The 10 women stood in a makeshift backstage, styled by Downing for an afternoon in-store event at the retailer’s Beverly Hills store on Wilshire Boulevard. They wore pieces from an exclusive Emilio Pucci capsule collection for Neiman Marcus.
Laudomia Pucci, the brand’s image director in town for the event, went to the archives to deliver a fresh spin on seasoned prints originating from the late Sixties and early Seventies for the resort capsule.
“I think the idea here was to have the ‘perfect wardrobe’ for resort escape,” she said. “And, of course, in this store there is not much resort-beachwear. So it’s morning-to-evening in the season. It’s what we call ‘Pucci perfect’ because you just easily put it in a suitcase. It’s light and you have everything. It goes from the beach, swim, caftan, eveningwear. So you can dress it up and dress it down as you wish and it’s styled as you wish.”
It’s all in the styling that allows for brands to remain relevant across generations, Pucci said, offering that the business her father started has remained appealing to younger

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Milanoo.com Ltd

Emilio Pucci Resort 2019

The joyful, flamboyant mood of a tropical summer: For the resort season, Emilio Pucci’s design team embraced a happy, colorful aesthetic that injected an energetic vibe into the brand’s lineup.
A kaleidoscope of new prints, featuring a more graphic look compared to archival motifs, was juxtaposed with eye-catching solids, such as sunflower yellow, hot pink and strawberry red. There was something sensual about the fitted dresses and the mini skirts embellished with embroideries and trimmed with raffia fringes.
Breezy caftans were decorated with prints at the cuffs, while silk inserts gave a luxurious touch to cropped, wide-leg jeans. If a foldable maxi K-way showed the most sporty and practical face of the brand, evening dresses featuring all-over embroideries were designed for jet-setters.

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Beauty.com

Emilio Pucci Pre-Fall 2018

Emilio Pucci is definitely associated with glamorous cocktail parties, luxury escapes to posh winter resorts and chic vacations on the Mediterranean islands.
This idea of jet-set lifestyle continues to play a relevant role in the development of the label, but a new sense of urban reality is actually what the Emilio Pucci creative team targeted for pre-fall.
The colorful and chic collection was strong on versatile pieces, still injected with high-end sophistication yet infused with metropolitan dynamism.
Printed leggings, which are iconic staples of the brand’s heritage, were matched with color-blocked sweaters, and a pair of satin five-pocket pants was worn with a diagonally striped tweed peacoat trimmed with fringes.
An impeccable sartorial Prince of Wales suit was showed in a charming pink tone and a pajama set was crafted from plush velvet.
New patterns were introduced, including a bold floral motif, as well as a Pop print, which paid a tribute to Andy Warhol’s muse Edie Sedgwick. This was splashed on a jersey column dress and was re-created with sequins on a covetable short tunic frock.
From a chubby marabou coat with a contrasting wool collar to a printed satin denim-inspired truck jacket and a maxi black dress embellished on the back with a printed maxi

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Emilio Pucci – EP0014 Glitter Gold Metal & Acetate Round Sunglasses

Emilio Pucci – EP0014 Glitter Gold Metal & Acetate Round Sunglasses


Glitter Gold Metal & Acetate Round Sunglasses by Emilio Pucci feature metal frames with top bar metal temples and geometric acetate lens frame with logo embossed graduated lenses. Signature case included.

Price: $
Sold by FORZIERI.COM (UK)

Emilio Pucci Opens Store in Miami Design District

WELCOME TO MIAMI: Emilio Pucci opened its third store in Florida, in the Miami Design District. Pucci’s famed Torre print, originally designed in 1966, embellishes the entire facade. Painted in giant black and white mazelike blocks, the facade appears like an optical public artwork hanging above the sidewalk. Inside, white terrazzo tiles and white walls provide a canvas for the colorful clothing hanging on open brass fixtures. The cashier’s table is cut from a rose-colored travertine stone, a key material in all new Pucci stores. Located at 140 NE 39th Street, the one-floor boutique spans 1,600 square feet. The full Pucci spring collection is available, as well as special gowns, beaded caftans and embroidered pieces that cater to the Miami clientele. The shop also features women’s and men’s swimwear and resort pieces from the Orlebar Brown + Emilio Pucci collaboration, as well as sunglasses by the brand’s licensee, Marcolin. Pucci’s other two stores are in Palm Beach and Aventura. In total, Pucci has five freestanding stores in the U.S. and 28 internationally.

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Rockland Luggage 4 Piece Nairobi Luggage Set – Pucci

Rockland Luggage 4 Piece Nairobi Luggage Set – Pucci


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