Swarovski Recruits Dancers for #Athleisurebeats Video

ALL THAT GLITTERS: Swarovski is the latest to see ath-leisure as a sparkling opportunity.
The company has recruited 14 sports and leisure brands to launch crystal-embellished ath-leisure that will be sold in select stores next month. To show off the crystal-encrusted apparel and accessories, video choreographer Normann Shay shot a dance-off with some very nimble dancers. Fashion editor and stylist Giovanna Battaglia Engelbert provided the creative direction.
The fast-moving, toe-tapping diverse performers hail from the X-Factory school and the Chicago Multi-Cultural Dance Center — two facilities that have benefited from donations from Swarovski. Their dance skills, hip-hop moves and classical pointe training are meant to inspire others to get moving and embrace an active lifestyle. Viewers are also meant to take into account the benefits of “a dynamic, expressive, inclusive community. This is the era of comfortable and socially progressive glamour: we demand to be free, to be active, to be part of a diverse community — and all while looking fabulous,” according to Swarovski’s press material for the #athleisurebeats initiative.
The #athleisurebeats project is a design collaboration with Caraa Sport, Juicy Couture, Ultracor, Kappa, No Ka’Oi, Roxy, Victoria Sport, Pretty Ballerinas, Munich, Marc Cain Sports, Mizuno, Holster, Mariam Seddiq and Prsr. Their crystal-accented creations include sneakers,

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Sprayground Recruits Biaggio Ali Walsh for Ads, Opens Pop-up Shop in Times Square

IN THE RING: Pre-holiday pop-up shops in New York are routine but one with ties to the late Muhammad Ali is unexpected.
As the Vacant New York site can attest to, there is no shortage of shuttered storefronts in Manhattan. Nationwide the situation is not much better with store vacancy rates in the U.S. expected to be 11.8 percent in the fourth quarter of this year and slightly higher next year, according to the web site Statista.
To help offset that, if only temporarily, the New York-born brand Sprayground has opened a weeklong shop at 140 West 42nd Street and as of Nov. 21, founder David Ben-David is showing off his fandom for the late Muhammad Ali. Through an alliance with Muhammad Ali Enterprises, his company has developed a commemorative collection that includes a $ 70 embroidered backpack, a $ 70 duffel bag and a $ 350 keepsake box with a few items including embroidered boxing gloves. The line will be sold in the pop-up and online with some of the proceeds benefitting the Muhammad Ali Foundation.
One of Ali’s grandsons, Biaggio Ali Walsh, a University of California running back and budding model, is headlining Sprayground’s new advertising campaign. Seated on a locker room bench for

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Pratt Lines up ’47 for Redesign Course, Recruits Rochambeau and Aluna Francis to Help Judge Students’ Work

DESIGNER DISASSEMBLAGE: The unlikely consortium of the Boston-based company ’47, Pratt Institute, Rochambeau designers Joshua Cooper and Laurence Chandler and musician-model Aluna Francis will be joining forces on April 27 at National Sawdust.
The fashion show in Brooklyn will be the cap-off event for the unprecedented “47 Redesign” course, which challenged Pratt students to deconstruct New York Yankees baseball hats, NFL hoodies and other ’47 dead stock to reimagine them. The aspiring designers had their work cut out for them re-creating the ’47 apparel and accessories as their own. With the help of Cooper and Chandler, five finalists got the nod to present micro-collections later this month. Francis, who has modeled for Alexander Wang and performs with AlunaGeorge, will be lending a critical eye.
How Cooper and Chandler wound up working on the Pratt project is a story in itself. A few years, ago during their CFDA/Vogue Fashion Fund days, they wanted to work with the Swet Shop Boys’ Riz MC, who is now more widely known as Rizwan Ahmed, the actor behind HBO’s “The Night Of.” While designing looks for the Swet Shop Boys’ upcoming tour, the designers met his bandmate Heems, who works with the production company behind the Pratt

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