Icecream Relaunches as Luxury Brand

Icecream, which was founded by Pharrell Williams and Tomoaki Nagao, better known as Nigo, in 2005, the same year they started Billionaire Boys Club, is back but with a sleeker, more elevated aesthetic.
Williams, who still owns the brand, and his team took into account how luxury and streetwear are commingling and brought on Matthew Chevallard, the founder of Del Toro, to design the collection, which will be released as mini capsules throughout the year. The Icecream sneakers were originally produced by Reebok.
“We wanted to pay homage to what Pharrell and Nigo created but bring it up to date,” said Chevallard. “We think this can sit alongside brands like Off White, Gucci and Palm Angels. We are also seeing consumers buying more luxury tchotchkes and collector’s items so that will be included in the line.”

Icecream 

First up is a capsule that harkens back to Icecream’s diamond and dollars print. The assortment includes a made-in-Italy sneaker with leather laces, a leather-wrapped sole and a gel bottom, a velour slip-on sneaker, suede slides and a trucker hat. The line retails from $ 195 for the slides to R$ 350 for the sneakers. The footwear will be sold in clear, acrylic boxes covered with the Icecream logo.
They’ve

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Chappy Relaunches

Chappy has a new brand identity.
The social connection app that targets gay men has spent the past six months creating a new management team and pushing a user experience that connects with its mission, which is to provide a safe and fulfilling platform to connect gay men across various facets of their lives.
They are now backed by new strategic and brand advisory from Bumble, which invested in the app in 2016, including founder and chief executive officer Whitney Wolfe Herd and Andrey Andreev, the technologist behind Badoo and Bumble.
“Much like Bumble, Chappy is committed to providing its users with a safe, welcoming and empowered experience and that sets it apart from any other app in the gay dating space. Chappy has been dedicated to investing in their users from day one, and with the current advancements in leadership, brand and platform, Chappy can now achieve the potential we all know it’s more than capable of realizing,” said Wolfe Herd.
New to the management team is Sam Dumas, who spent the past four years working in marketing at Condé Nast. He will serve as head of brand and was given cofounder status. Dumas will work with Max Cheremkhin, Chappy’s cofounder, to grow

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Original Penguin Relaunches Golfwear

Original Penguin is jumping back into the golfwear arena.
For spring, the Perry Ellis International-owned brand will launch Original Penguin Golf, a collection that will include its signature Earl polo shirt — a favorite of Arnold Palmer, Jack Nicklaus, Bob Hope and Bing Crosby — along with printed shorts, track jackets and fitted trousers in a bold color palette. The silhouette will be slim and tailored and the collection is designed to be appropriate for wearing off the course as well.
“Original Penguin [has] deep roots in the golf industry as the originator of the classic golf shirt,” said Jack Voith, president of the golf division of Perry Ellis. “The Original Penguin brand was established in 1955 and quickly became the most popular product for a vast array of golf professionals and celebrities during the late Fifties, Sixties, Seventies and Eighties. Fast-forward to current day, we have curated an exciting collection that focuses directly on the golf market and combines many of the original styles, prints and patterns from the Fifties, Sixties and Seventies, blending them with technical fabrications.”
The brand, which was the first to feature an action gusset on the underarm, has not had a significant presence in the golf world

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Rosa Cha Relaunches in the U.S.

Rosa Cha is reintroducing itself to the U.S. market.
The Brazilian swimwear brand, which was founded by Amir Slama in 1993, started wholesaling to U.S. retailers in 1997, but exited the area to focus on growth in Brazil. Restoque acquired the company in 2012, and after establishing its presence in Brazil — it currently operates 28 stores in the country — they are ready to re-enter the U.S.
“Rosa Cha is an iconic Brazilian brand that has been successful in the market for more than 20 years,” said Livinston Bauermeister, Restoque’s chief executive officer. “The essence of our brand is the energy, fun and love of Brazil and our culture. We want to bring this unique feeling to the U.S.”
Rosa Cha, which translates to rose tea in English, showed a resort collection in June 2017 and is currently showing its spring 2018 collection in Restoque’s New York showroom. The line, which will include a fuller-bottom option for the American customer, includes swimsuits, cover-ups, sarongs and small handbags. It retails around $ 245 for a one-piece, $ 125 for a bikini top and $ 100 for bottoms.
Bauermeister said they will launch a U.S. e-commerce site and are also hoping to open a store in 2018. In 2004 they opened a

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China relaunches world’s fastest train

The high-speed trains will be able to run at speeds of 350km/h following safety checks on rail lines.
BBC News – Technology

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YG Relaunches 4 Hunnid Clothing Line

YG wants to make his 4 Hunnid Clothing line more than a collection of merchandise.
The Compton rapper, who will open for Kendrick Lamar this summer on the second leg of his “Damn” tour, wants to create a unisex lifestyle collection, and for summer he’s worked with Gavin Mathíeu, 4 Hunnid’s creative director, to revamp the line.
“People always thought of 4 Hunnid as merch, so we want to present it in a different way for people to perceive it differently,” said Mathíeu. “We really want to create a fashion brand.”

A look from the 4 Hunnid spring collection. 
Austin Simkins

YG started 4 Hunnid, which is also the name of his record label under Interscope, in February 2016. Initially the focus was on graphic T-shirts and hoodies — they did a test run with Zumiez that did so well the retailer released it in 400 doors.
YG and Mathíeu aren’t abandoning their core, but they are presenting a more varied line that includes plaid trousers, jackets, sweatshirts, T-shirts, hats and other lifestyle accessories, and styling it in a different way. For a shoot that was styled by Brookelyn Styles, who also styled the 4Hunnid lookbook,  YG incorporated his line with pieces from Vivienne Westwood and

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