Idris Elba Plays Off Music With Direct-to-Consumer Label 2HR Set, Relays Anticrime Message

ELBA IS ALL SET: In the halls of Hollywood, Idris Elba is a premier force, but the ambidextrous actor has added fashion designer to his professional pursuits.
Building off the success of the U.K. launch of his clothing label 2HR Set, the Golden Globe- and SAG-winning actor, director, producer and musician has officially dropped his apparel collection. The name for the unisex line was inspired by his interest in music and the DJ culture. He polished that talent growing up in London’s East End. DJs generally have a two-hour window during a gig to do their best work. In a statement Elba spoke of riffing on that idea, “A two-hour set is the acid test for a DJ. But for me, I’ve taken this idea a step further. Whether I’m behind the decks on stage, in the gym, or studying a new script, I’ll give myself two hours and really get stuff done. It’s my window to go for it, get it done, and get it done well.”
The collection consists of hoodies, crewneck sweatshirts, long-sleeved T-shirts and other machine-washable basics. There are also collaborative styles with the British DJ, musician and record producer Fatboy Slim. Retail prices range from $ 49 for

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