Jos. A. Bank Reopens New York Flagship With Updated Design

NEW YORK — Jos. A. Bank has taken the wraps off a store design that is intended to be a more visible statement of its brand positioning.
The 13,800-square-foot flagship on Madison Avenue and 46th Street had been closed since June for the revamp and had a soft reopening on Tuesday. The official opening event is on March 19.
“We wanted our flagship in New York to represent a unique space as iconic as Madison Avenue,” said Mary Beth Blake, brand president for the Jos. A. Bank division of Tailored Brands Inc. The retailer was founded in 1905 in Baltimore and purchased by Tailored Brands, the former Men’s Wearhouse, in 2014.
The Madison Avenue store opened in 1994 and had not undergone a revamp for 25 years, Blake said.
The first hint that something has changed is seen on the awnings, which tout “the new tradition” that will be found inside. Upon entering, the customer finds 17-foot-high ceilings, custom furniture and fixtures in rich brown woods, Corian stone tops, brushed copper hardware and antique mirrors. Features intended to speak to the brand’s heritage include metallic wall coverings and architectural ornaments as well as a map of Baltimore on the walls of the staircase.
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