Revolve Bows Palms Las Vegas Store

Revolve, fresh off the buzz of a party this week celebrating its initial public offering, is getting back to business with the official opening of its store at the Palms Las Vegas.
The company originally revealed plans for the store and Revolve-branded suites at the hotel last fall.
The store celebrates its grand opening Friday and its 1,000 square feet of merchandise from brands such as company-owned labels Lovers + Friends, Tularosa and Grlfrnd. The company’s only other public-facing storefront is its Revolve Social Club on Melrose Avenue, although that door is focused mostly on private events and VIP experiences rather than serving as a full-time store for the public.
Raissa Gerona, Revolve chief brand officer, called the store a “long-term pop-up,” adding, “Palms is the perfect partner to bring the full Revolve experience to Vegas.”
“We’ve experimented with a lot of different types of physical retail experiences,” Revolve cofounder and co-chief executive officer Michael Mente told WWD at the time the company confirmed news of the Palms partnership. “Of course, the Social Club in L.A., and we’ve done pop-ups in a number of different places. We think that with the Palms, it’s the perfect partnership and perfect location for us because the clientele

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House of Harlow 1960 x Revolve Looks to Swim for Expansion

DEEPER WATERS: Nicole Richie’s House of Harlow label continues to broaden its assortment, now looking to swim for its next move.
The business, in conjunction with retailer Revolve, has launched a 44-piece collection of swimwear and ready-to-wear under the House of Harlow 1960 x Revolve label. It’s the first drop of several planned for rollout across January, February, April and May.
“Swim is a strong category for Revolve definitely with the top three peak months, so it just made sense for the progression of the brand,” Richie said. “We, last resort, came out with great footwear styles so this is more about completing that story.”
The range is priced from $ 68 to $ 198 and, for the first drop, is being sold exclusively through Revolve.
The assortment is in keeping with the design aesthetic Richie’s built House of Harlow on, with neutral colors in addition to knot detailing, stripes and crochet.
“It’s still very House of Harlow, really beautiful cover-ups to go with the swimwear so that it can transition into ready-to-wear,” Richie said.
Teaming with Revolve has helped on the back end in terms of designing House of Harlow for the market, Richie said. She cited the multibrand e-commerce company’s access to consumer data as an

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