Ralph Lauren Fragrances brought the campaign video for its newest scent, Polo Red Rush, to life on Wednesday evening.
Held at the Classic Car Club in Manhattan, the fragrance launch party drew Ansel Elgort, Alanna Arrington, Winnie Harlow, Danielle Herrington, Hannah Bronfman, Taylor Hill and Quincy Brown, who posed with one another on the classic cars lining the room.
Earlier in the day, Elgort made headlines both for his new role as global ambassador for Ralph Lauren Fragrances and for appearing in the campaign video for Polo Red Rush. Speaking from the launch party, the actor-slash-musician said he hadn’t even gotten a chance to take in the online buzz from the video because he was working.
“I wasn’t on my phone all day today ‘cause I was in a really big screen test, so I didn’t even see the [online] reaction,” he said at the party. “I looked on Instagram for a second and saw all my fans reposting. If my fans like it, it’s a good sign. I like my fans.”
Arrington was featured alongside Elgort in the campaign video, which required her to jump off of a cliff — a creative decision Elgort said was actually inspired by his longtime girlfriend, ballerina
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