NEW YORK — In 2020, John Varvatos will mark a major milestone — the 20th anniversary of showing his first men’s wear collection.
Like any fashion label, Varvatos has experienced his share of ups and downs over the past two decades — ownership changes, painful reductions in staff, department store consolidation and changing shifts in fashion.
But after a couple of years of flux, the John Varvatos business is once again in expansion mode. The brand just entered the Middle East with its first retail store in Dubai and there are others in the wings. New product categories such as accessories, jewelry and swimwear are being added.
Star USA, the more-casual, younger and lower-priced line, has been completely revamped and will be unveiled at the Pitti Uomo show in Florence in January.
The architect steering these changes is Mark Brashear, who joined John Varvatos Enterprises as chief executive officer three years ago. Brashear has a long history in the men’s industry that includes Nordstrom, Façonnable, Hugo Boss and Michael Kors.
He’s also seen as a straight shooter and, as such, doesn’t duck questions regarding the uncertainty that surrounded the brand just two years ago when rumors were rampant that its majority owner, the private equity group, Lion
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