Agent Inc., a new modeling app, looks to disrupt the status quo. The app, which launched last month after two years in beta testing, looks to empower models, efficiently connect them with clients for jobs, and protect their safety — a topic of growing concern.
“We vet the clients the same way we vet the models,” said Mark Willingham, cofounder and chief executive officer of Agent Inc., based in Sherman Oaks, Calif. He said his team does a criminal background check, sex offender checks and validation of identity and verifies their businesses. At present, there are 13,000 models registered on the platform (they must be over 18) and more than 2,000 clients. They are adding between 50 and 100 models and clients a day. The web site is joinagent.com. The app, Agent Inc., is available at the App Store for iOS devices.
“We want massive diversity,” said Willingham, on a visit to New York. In order for a model to be able to be featured on the site, “we have to believe someone will hire you.”
Among the companies that have booked models through Agent are Social Revolution, a Los Angeles-based clothing brand; FaceTory, Inc., an L.A. skincare brand; Blue District, an online
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