Sephora Ends Partnership With Influencer Olivia Jade

Influencer Olivia Jade has lost her partnership with Sephora.
The 19-year-old YouTuber, who is the daughter of fashion designer Mossimo Giannulli and “Full House” actress Lori Loughlin, released a collaboration, a $ 28 highlighter and bronzer palette, with Sephora Collection at the end of last year. As of Thursday afternoon, the retailer had pulled the palette from its web site.
In a statement released from Sephora, the retailer said: “After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately.”

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the olivia jade x sephora collection palette has officially launched! sooo excited for you to get your hands on these highlighters… they are unreal. link in my bio to purchase + new video up ft. the launch party and meet up <3 #ad #sephoracollection #beautyuncomplicated
A post shared by OLIVIA JADE (@oliviajade) on Dec 26, 2018 at 11:44am PST

Sephora’s decision to discontinue the collaboration comes after news hit on Tuesday that her parents were part of the nation’s biggest college admissions fraud scandal, where nearly 40 adults were charged for taking illegal measures to get their children admitted to elite colleges. Jade — whose

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Sephora Is Selling An Eyeshadow Named ‘Druggie’. Seriously.

There are moments when it’s important to marshal as much evidence as possible to back up an argument. And then there are moments like this.

Sephora is selling a new shade of eyeshadow called “Druggie. 

The company describes the shade as “metallic purple with violet shift,” and it is part of Urban Decay’s “Afterdark” eyeshadow palette. Now, we get that fashion is an art form, even in a globally commodified context, and far be it for us to stomp on creative expression.

But by the time you have finished reading this article, it’s likely that somebody in the United States will have died of an opioid overdose. According to the Centers for Disease Control and Prevention, more than 500 people, many of them young, are dying every week. Every 15 minutes, a new dead body is turning up in an emergency room, making orphans of children, breaking the hearts of parents and grandparents, the scourge of an entire generation.

Responding to complaints, Sephora has apologized but has not said it will drop the name. “We deeply apologize to anyone who was offended by the name of this shade. Please DM us for more information,” the company tweeted Friday in reply to a protest.

When reached by The Huffington Post, Sephora had this to say: “We deeply apologize to anyone who was offended by the name of this shade. We would never seek to do that. The shade was in a limited edition palette and was not planned to be re-ordered.”

HuffPost has reached out to Urban Decay and is awaiting comment.

Ryan Hampton, a recovery advocate for Facing Addiction told HuffPost that, while the apology is “a step in the right direction, Sephora clearly needs an education on substance use disorders. The recovery community is standing at the ready, and it’s our hope that their CEO not only pulls this product immediately but joins the national fight to face addiction.”

Still, Urban Decay’s ‘Druggie’ eyeshadow points out a big problem in the fashion and beauty industries, which have long histories of glamorizing addiction, even in the midst of the nation’s drug epidemic.

Hampton told HuffPost that Sephora said it would be meeting next week to decide how to handle the situation.

In the meantime, here’s a petition to help nudge them in the right direction.

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Pat McGrath’s Party at Sephora for Skin Fetish 003

There was no shortage of spectacle at Pat McGrath’s public appearance Tuesday night at the Sephora in Union Square in New York.
First there was the line of eager McGrath fans wrapped around 18th Street from Park Avenue in the pouring rain, queued up to take a selfie with McGrath, get a touch-up by a makeup artist in her crew or to purchase her Skin Fetish 003 kit, which will officially launch May 10 in seven Sephora stores and on The set, which includes a highlighting stick duo, iridescent powder and brush, launched and immediately sold out on McGrath’s Web site last week. At Sephora, Skin Fetish 003 is housed in a special gold fixture reminiscent of a carnival game.
Though some of McGrath’s fashionably famous pals — including Grace Coddington, hairstylist Guido Palau and Anne V — trickled in throughout the night, the real sight to be seen was the coterie of about 20 performers decked out in fantastical stage make and bejeweled, bedazzled costumes — some in drag — that would not have been entirely out of place at Monday night’s Met Gala. Among them were Duo Raw, a pair of Swedish drag queens, and Muffinhead, a New York-based performance artist.

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