Sequential Signs Slew of Licensees for Caribbean Joe

Sequential Brands, which has owned Caribbean Joe, the island lifestyle brand since 2013, is making waves again.
Sequential has signed several partnerships for the laid-back lifestyle brand in categories such as women’s and men’s sportswear, fragrance, kids’ swimwear, women’s pajamas and loungewear.
As part of the relaunch, it has signed a new partnership with The Levy Group for women’s and men’s sportswear. In addition, it has forged deals with Dreamwave for women’s pajamas and loungewear as well as kids’ swimwear, and a fragrance partnership with Bellevue Brands.

A look from Caribbean Joe’s men’s sportswear line. 

“This relaunch is the culmination of work we’ve done to refresh the iconic Caribbean Joe brand with a more modern sensibility while not losing its accessible, laid-back attitude that consumers love,” said Karen Castellano, president of Sequential Brands Group’s fashion division. “We’ve elevated our partners across several new categories and now have one cohesive design and print strategy across the brand.”
Donald Levy, chief executive officer of the Levy Group, said he is looking forward to introducing the casual lifestyle products to its key retail partners. The men’s Caribbean Joe sportswear will be introduced at retail this summer, and the women’s sportswear will launch in spring 2020. Loungewear (by Dreamwave)

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Sequential Brands Reveals Details of Jessica Simpson Purchase

JESSICA’S DEAL: Sequential Brands Group Inc., which entered into an agreement last week to acquire a majority stake in the Jessica Simpson brand, including the Jessica Simpson Collection master license and other rights, revealed details of the deal in a filing with the Securities and Exchange Commission Tuesday. According to the filing, Sequential entered into a purchase agreement with With You Inc., a California corporation; Corny Dog Inc., (“Corny Dog” and, together with WYI, the “sellers”); With You LLC, a Delaware limited liability company (“NewCo”), and Jessica Simpson, in her capacity as the sole stockholder of each of the “sellers.” Sequential will acquire membership interests in NewCo for an aggregate price of $ 117.5 million in cash and 97,087 shares of common stock of Sequential. Consequently, Sequential will own 62.5 percent of the outstanding membership interests in NewCo, and With You Inc. will own the remaining 37.5 percent.

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WWD » Sequential Brands Reveals Details of Jessica Simpson Purchase Ltd