Skate legend Tony Hawk is rolling into new territory with licensee Cherokee Global Brands, debuting a signature collection of street and sporty clothing and accessories that will land on shop floors in June.
Although Hawk has done sports-inspired collections before, most recently with Kohl’s, this is the first time he’s fronting a clothing line that nods to fashion and aims to appeal to a wider audience. He’s tapped the photographer and director Anton Corbijn to shoot the first ad campaign, which features Hawk, members of his family and fellow skaters.
The photographs went on display Friday during Paris Men’s Fashion Week at a private exhibition at Galerie M21 in Le Marais, Paris and online at tonyhawksignatureline.com.
“The vision behind the range was to give fashion and skate enthusiasts alike a rare glimpse into my life before and beyond skating,” said Hawk. “So, when the opportunity arose to work with Anton Corbijn – someone who shares a mutual passion for music and raw, unfiltered art – I knew instinctively that the creative direction would be extraordinary.”
He described the fall/winter 2019 range as “designed for fans, innovators and iconoclasts.” It will be sold at top fashion and specialty skate stores globally, including Dover Street Market.