Sequential Brands, which has owned Caribbean Joe, the island lifestyle brand since 2013, is making waves again.
Sequential has signed several partnerships for the laid-back lifestyle brand in categories such as women’s and men’s sportswear, fragrance, kids’ swimwear, women’s pajamas and loungewear.
As part of the relaunch, it has signed a new partnership with The Levy Group for women’s and men’s sportswear. In addition, it has forged deals with Dreamwave for women’s pajamas and loungewear as well as kids’ swimwear, and a fragrance partnership with Bellevue Brands.
A look from Caribbean Joe’s men’s sportswear line.
“This relaunch is the culmination of work we’ve done to refresh the iconic Caribbean Joe brand with a more modern sensibility while not losing its accessible, laid-back attitude that consumers love,” said Karen Castellano, president of Sequential Brands Group’s fashion division. “We’ve elevated our partners across several new categories and now have one cohesive design and print strategy across the brand.”
Donald Levy, chief executive officer of the Levy Group, said he is looking forward to introducing the casual lifestyle products to its key retail partners. The men’s Caribbean Joe sportswear will be introduced at retail this summer, and the women’s sportswear will launch in spring 2020. Loungewear (by Dreamwave)