LONDON — For the summer months, Harvey Nichols is inviting customers to experience fragrance in a 360-degree immersive environment, with an exhibition called “Something in the Air.” The exhibition will run until Aug. 27 and feature fragrances from Memo Paris, Experimental Perfume Club, Serge Lutens and Widian.
“In the summer we have a lot of international customers coming into the store, so this is a really good opportunity to show the range of fragrances that we have,” said Deb Bee, creative and marketing director of Harvey Nichols.
Situated on the fifth floor, the installation created by Architecture Social Club invites visitors into a dark room with changing light and scented rings of smoke.
A different fragrance will be emitted every two weeks. Memo Paris will be taking over the opening two weeks with a set of fragrances exclusive to Harvey Nichols, including London Tweed, Siberian Golden Wood and Rose Paris Rose.
Each brand will also take over the space outside the installation. Memo Paris has hung floral arrangements on the walls and snaked vines around perfume bottles, which are displayed on white shelving units.
Harvey Nichols’ “Something in the Air” fragrance installation.
James Parker Photography
“Fragrance has historically been quite democratic, discount and gray-market-driven, but this really