WASHINGTON, D.C. — A Ma Maniére is officially open, but it’s not open. Because of the hordes that lined H Street in Northeast D.C. on Friday, store owner James Whitner told the crowd that he’d postponed the opening, even as a few still meandered about hoping he would change his mind.
“We will never release a sneaker from this location again,” said Whitner, who on that day was releasing the Nike Off-White Prestos, the Adidas Yung-1s and several Jordans. “I’m going to try to tie releases to community outreach initiatives and if you participate, you can buy. I can’t change anything if I don’t change anything.”
For brands such as J.W. Anderson, Greg Lauren, Comme des Garçons Play and Visvim, Whitner’s A Ma Maniére concept is a chance for the brands to introduce themselves to a covetable customer. In most cases, Whitner opens shops in secondary markets such as Charlotte and Raleigh, N.C.; Pittsburgh; Houston, and Tampa Bay, Fla., and is the first person to bring these brands to a particular region. He also runs stores in Atlanta.
A Ma Maniere Living in Washington, D.C.
Washington has a few streetwear and sneaker boutiques, including Ubiq, Diet Starts Monday, a retail store and restaurant, and