NEW YORK — It was the first full day of spring on Tuesday and leading executives, designers and other industry figures gathered at the One Hotel Brooklyn Bridge on the shores of the East River here for the annual WWD Men’s Wear Summit.
The day featured a breadth of speakers representing the industry, including one of the hottest online retailers around; a former New York Giant-turned-TV host; a major TV host-turned-designer; a leading pop star-turned-fashion entrepreneur; iconic American and French brands in the midst of turnarounds; America’s largest department store retailer, and an activewear brand pushing harder into fashion.
Here, some highlights from the day:
• Ulric Jerome, chief executive officer, Matchesfashion.com, said, “I hate the word omnichannel. At the end of the day, it’s all just commerce,” pointing out the company now gets 50 percent of its sales via mobile with an average basket size of $ 850. “We have the biggest average basket among multibrand retailers. We take an order every seven seconds.” The retailer recently took a single order online worth $ 120,000 — and the customer came into one of its stores the next day and bought more.
• Stacia Andersen, brand president, Abercrombie & Fitch, outlined the brand’s strategy: “We want
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