POWER LAUNCH: Nars is taking a new, more modern approach to marketing its latest lip product, Powermatte Lip Pigment.
The cosmetics brand has teamed with the digital publishing platform Refinery 29 to host an art exhibition in London called “PowerMouth,” spotlighting the works of five female artists. The participating artists, which include Daantje Bons, Natalia Stuyk, Romily Alice, Shae DeTar and Vanessa Kisuule have explored ideas such as self-expression and power through a range of mediums, from photography to live installations and portraiture.
Some of the photography features close-ups of female lips, which fittingly highlight the new Nars lip range, while live installations range from poetry projections to “an interactive activity wall,” where guests are encouraged to leave their own message by kissing, drawing or writing on translucent colored sheets from the Powermatte palette.
Artwork by Shae Detar
“The exhibition includes a mirror box that showcases Natalia Stuyk’s work. As part of this installation, the audience will come across a wall where people can leave powerful messages and words of inspiration over two days — the responses left will then become their own piece of art, and a central focus to the exhibition,” said Kirsty Hathaway, Refinery 29’s executive branded content director in
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