Amid Men’s Wear Hype, Thoughtful Basics Are Making Noise, Too

It’s all about simplicity.
At a time when streetwear is dominating the conversation in the world of men’s fashion, there are a number of brands that are quietly building sizable businesses selling updated basics to guys who don’t live and die for the latest Supreme drop or Virgil Abloh sneaker collaboration.
Brands such as Buck Mason, Everlane, Goodlife and Huckberry are making inroads selling these items, which could be labeled “everyday casualwear” or “essentials.”
In years past, their customers probably bought their chinos, T-shirts and hoodies in department stores or specialty retailers such as Gap or Banana Republic. But today, they’re increasingly seeking out other options and spending their money on brands they feel better address their needs.
“They offer simple solutions,” said Wendy Liebmann, chief executive officer of WSL, a global strategy consultancy. “When you look at all the new businesses that are cropping up, they address the fundamental issue in the industry, which is that men are looking for something reasonable to wear that is comfortable and stylish.”
Liebmann believes the “increased lack of service” at department and large specialty stores, coupled with the “enormous” assortment offered “without curation,” is what is driving men to indie brands that are trend-right but not overwhelming.

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Florsheim

Amid Men’s Wear Hype, Thoughtful Basics Are Making Noise, Too

It’s all about simplicity.
At a time when streetwear is dominating the conversation in the world of men’s fashion, there are a number of brands that are quietly building sizable businesses selling updated basics to guys who don’t live and die for the latest Supreme drop or Virgil Abloh sneaker collaboration.
Brands such as Buck Mason, Everlane, Goodlife and Huckberry are making inroads selling these items, which could be labeled “everyday casualwear” or “essentials.”
In years past, their customers probably bought their chinos, T-shirts and hoodies in department stores or specialty retailers such as Gap or Banana Republic. But today, they’re increasingly seeking out other options and spending their money on brands they feel better address their needs.
“They offer simple solutions,” said Wendy Liebmann, chief executive officer of WSL, a global strategy consultancy. “When you look at all the new businesses that are cropping up, they address the fundamental issue in the industry, which is that men are looking for something reasonable to wear that is comfortable and stylish.”
Liebmann believes the “increased lack of service” at department and large specialty stores, coupled with the “enormous” assortment offered “without curation,” is what is driving men to indie brands that are trend-right but not overwhelming.

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Florsheim

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The Thoughtful Dresser

The Thoughtful Dresser


A good handbag makes the outfit. Only the rich can afford cheap shoes. The only thing worse than being skint is looking as if you’re skint.’ For centuries, an interest in clothes has been dismissed as the trivial pursuit of vain empty-headed women. Yet, clothes matter, whether you are interested in fashion or not because what we choose to dress ourselves in defines our identity. For the immigrant arriving in a new country to the teenager who needs to be part of the fashion pack or the woman turning forty who must reassess her wardrobe, the truth is that how we look and what we wear, tells a story. And what a story. THE THOUGHTFUL DRESSER tells us how a woman’s hat saved her life in Nazi Germany, looks at the role of department stores in giving women a public place outside the home, savours the sheer joy of finding the right dress. Here is the thinking woman’s guide to our relationship with what we wear: why we want to look our best and why it matters. THE THOUGHTFUL DRESSER celebrates the pleasure of adornment
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