Happy Socks Founders Open Creative Hub in L.A., Tout U.S. Expansion

The novelty sock wars are heating up.
Just up the freeway from San Clemente, Calif.-based Stance, which has collaborated on limited-edition styles with Rihanna, the NBA, the Grateful Dead and most recently with singer Billie Eilish, another multimillion-dollar sock brand has moved to town.
Happy Socks founders Mikael Söderlindh and Viktor Tell established their brand in Stockholm 2008, but since last August have been spreading sock love from Los Angeles, where they recently planted roots with a new store-meets-creative hub on Sunset Boulevard in Silver Lake.
“We have done so many collaborations with celebrities and now we can meet them here instead of a huge office,” said Söderlindh, president of the socks-to-lifestyle brand that has paired with Snoop Dogg, Iris Apfel, Wiz Khalifa, The Beatles and The Rolling Stones among others, and most recently launched Happy Socks swimwear with David Hasselhoff.

Happy Socks’ Los Angeles office. 
Courtesy

“We wanted to feel creative again,” Tell, the brand’s creative director, said of the move and the opening of the new office, which will be used to identify local talent for capsule collections. The colorful duo have dubbed it The Rabbit Hole after “Alice’s Adventures in Wonderland.” “We wanted to look at Happy Socks from a new way. We

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Mange Tout: Bistro Cooking with a Modern Twist

Mange Tout: Bistro Cooking with a Modern Twist


Beetroot Ravioli, Sour & Spicy Wet Roast Pork Belly with Pickled Cabbage–French bistro food is reinvented using fresh ingredients, simple flavors, and bold combinationsBruno Loubet’s cooking is sublime and unique, drawing on the classics of the French bistro menu but each dish is given a modern twist. This collection is inspired by his own upbringing and travels, and combines the traditional and familiar with ideas and ingredients taken from around the world. With dishes including Whole Artichoke Bake with Goats’ Cheese, Slow-Baked Onions in their Skins with Cheddar & Sage, Stilton Fritters with Pear and Sour Honey, Sweet Soy Braised Beef Cheeks with Mango Salad, Crepes Suzette with a Touch of Cardamom, and Grand Marnier Eclairs, Bruno offers a delicious mix of accessible and aspirational, all delivered with a dash of Gallic flair. Includes metric measures.

Price: $
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