MILAN — For buyers hunting fresh finds in the vast hubbub of Milan’s fashion system, the boutique-like Super scouting trade fair in Milan yielded gems of promising accessories and ready-to-wear for winter 2018-19, despite mixed morale among rising exhibitors anxious to be noticed.
Shoko Omura, a women’s clothing buyer for the Japanese high-end fashion giant United Arrows, was upbeat about what she discovered at the three-day trade show organized by Pitti Immagine, which closed here Feb. 26.
“Yes, they’ve done an effective job of scouting,” she said. She was particularly impressed by the six talents brought in from the Mercedes-Benz Tbilisi Fashion Week in Georgia, including the spare, bright, softly structured prêt-à-porter collection presented by Tamuna Ingorokva. Cream wool and blue leather outerwear mixed ethereal puckered, polka-dotted transparencies and voluminous, lightweight knits that turned imperfection into interest, like a loose white yarn knitted up the front of a scarlet sweater.
“Japanese customers don’t like too much heavy fabric. They are looking for lightness and clean designs,” Omura explained. She said Japanese women want trendy, sporty, feminine, versatile pieces — bright colors, skirts, blouses and dresses they can wear for both work and leisure. And the retail business in Japan is looking very promising. “Last year
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